VisualDesign

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Design Dilemma: Balancing Aesthetics and Functionality

Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.

10 minute readContinue Reading
Merehan Elamrosy

Merehan Elamrosy

Swipe Right: 3 Ways to Boost Safety in Dating App Design

Designers can create safer dating app UX through robust ID verification methods, reporting tools, and design features that clarify consent.

10 minute readContinue Reading
Kate Margolis

Kate Margolis

7 Expert Tips for Creating a Convincing Promo Video

Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

10 minute readContinue Reading
Danny Rubyono

Danny Rubyono

Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

The Widening Impact of the Motion Design Industry

What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?

< 5 minute readContinue Reading
Micah Bowers

Micah Bowers

Why Use Material Design? Weighing the Pros and Cons

Google’s Material Design guidelines have become the signature look of their websites and apps. Still, there are plenty of use cases outside of Google’s platforms where Material Design is also a solid choice.

5 minute readContinue Reading
Cameron Chapman

Cameron Chapman

The Designer's Edge – An Overview of Photoshop Plugins

Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.

7 minute readContinue Reading
Micah Bowers

Micah Bowers

Tips and Considerations When Choosing a Typeface (with Infographic)

The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.

7 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Toptal Design Blog Color of the Year 2020

The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.

8 minute readContinue Reading
Cameron Chapman

Cameron Chapman

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