Sam is available for hire

Sam Flaherty

Verified Expert in Design

Designer

Location

London, United Kingdom

Toptal Member Since

February 4, 2016

A veteran Toptal designer with nearly 2,000 completed hours under his belt, Sam collaborates globally with like-minded clients such as Google, Citibank, Hugo Boss, YouTube, and Levi's to ensure clear and effective communication with their audiences. He has over 15 years of experience in the fields of graphic design, brand creation, digital design, and creative thinking.

Portfolio

Work Experience

Freelance Creative Director | Graphic Designer

2013 - PRESENT

Freelance Work

Engaged as a consultant and creative director on numerous projects for various SMBEs, helping companies establish a creative strategy, vision, and critical path. Built, briefed, and led creative teams to realize that vision.
Worked on a conceptual project for Google (while at MultiAdaptor in London)—making use of new and interesting interactive technologies and presenting our concepts at the Google Headquarters.
Created (while at Wordsearch in London) a logo and visual identity for the Scalpel, a new skyscraper set to change the face of London's skyline.
Conceptualized (while at Grey in London) an advertising campaign for Hugo Boss and created concepts for a range of new special edition packaging.
Built a variety of work that has been published in a number of books and digital platforms.
Conducted interviews for the likes of The Brand Identity and Victionary, as well as having features on Behance and The Dots.
Designed and oversaw (while in Paris) the development of We The People, a fashion, lifestyle, and travel online destination. The website was featured on SiteInspire.com.

Technologies: Adobe Suite, Art Direction, Advertising, Branding, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Adobe CC, Mockups, Digital, Creative Direction, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Yoga, Coding, Typography, Fashion, Blogger, Jewelry, Travel & Leisure, Real Estate, Investments, UI Grid, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, Software as a Service (SaaS), Data Visualization, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Web App Design, Stakeholder Interviews, User Flows, Design Workshops, Style Guides, Artificial Intelligence (AI), User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Fintech, Mailchimp, WordPress Themes, Communication Design, Infographics, Pitch Deck Consultant, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, Adobe Experience Design (XD), B2B, Website Builders, Fashion Design, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity, Investor Presentations, Mobile App Design, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, UI Prototyping, Consumer Finance, Stationery Design, Squarespace, Landing Pages, Webflow, Layout, UI Development, Pharmaceuticals, Health & Wellness, Biotechnology, UX Audits, Usability Testing, HubSpot, Consumer Products, Technology, iOS, Motion Graphics, Visual Design Language, Print Ads, Editorial Design, Professional Services, Government, Luxury Goods, SaaS, Packaging, Product Packaging, Project Management, Tone of Voice, Food & Beverage, Sports, Design, Environmental Graphics, Women's Health, Consumer Behavior, Healthcare, Illustrator CS5, Microsoft PowerPoint, Canva, Google Slides, Mining, Energy, Websites, Responsive Web Design (RWD), Beauty Products, AI Design, Merchandise, Agriculture, Small Business, Brand Positioning, Banking & Finance, Desktop, Design Leadership, Software, Collaboration, Product Discovery, Production Management, Fintech Design, Sketch, Figma, Landing Page Designer, After Effects CC, Typesettings, B2C Marketing, SaaS Design, Motion Design

Senior Brand Designer

2022 - 2023

All Turtles Corporation

Helped to oversee the strategic rebranding of Carrot, a global fertility care provider.
Worked with the team to reconsider and redesign all brand touchpoints, including website, social, presentation templates, flyers, billboards, and more.
Provided guidance and assistance to junior team members.

Technologies: Visual Design, Branding, Figma, Slack, UI Design, Art Direction, Design Strategy, Web Design, Responsive Web Design (RWD), Marketing Design, Web UI, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Creative Design, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, User Interface (UI), Mobile Web Design, Web Fonts, Color Selection, Digital Branding, Product Design, Mobile, Data Visualization, Layout Design, Style Guides, User Research, Design Systems, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Responsive UI, Color Palettes, Communication Design, Infographics, Brand Books, B2B, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, Health & Wellness, Motion Graphics, Visual Design Language, Editorial Design, Professional Services, Project Management, Tone of Voice, Design, Women's Health, Consumer Behavior, Healthcare, Illustrator CS5, Microsoft PowerPoint, Google Slides, Websites, Merchandise, Brand Positioning, Desktop, Design Leadership, Software, Collaboration, Production Management, Typesettings, B2C Marketing, Motion Design

Innovative Branding Expert

2020 - 2021

French Florist

Worked on the repositioning of USA-based French Florist, a nationwide floral retailer.
Contributed to the full spectrum of identity elements, including logo, typeface, color palette, and photographic art direction, as part of the rebrand. I then applied these to various items, from the eCommerce website to packaging and billboards.
Advised on wireframing and designed the entire UI, as there was a critical focus placed on the company's eCommerce platform.
Supported the French Florist team in liaising with developers to ensure the website was designed to a high standard.
Testimonial: "If you have the privilege of working with him, I suggest you don't miss your chance." – M. Jacobson, CEO.

Technologies: Mobile Web Design, Logotype, Web Fonts, Color Selection, Branding, Luxury Industry, eCommerce, eCommerce UX, eCommerce Design, eCommerce UI, eCommerce Web Design, Digital Branding, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile, UX Wireframes, Layout Design, User Experience (UX), User Flows, User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Presentation Design, Visual Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Communication Design, Online Banners, Banner Design, Package Design, Brand Books, Web UX Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Mobile App Design, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, UX Audits, Usability Testing, Consumer Products, iOS, Visual Design Language, Print Ads, Editorial Design, Professional Services, Luxury Goods, UX Design, Product Design, Packaging, Product Packaging, Project Management, Tone of Voice, Design, Consumer Behavior, Illustrator CS5, Google Slides, Websites, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Web App Design, Merchandise, Brand Positioning, Desktop, Design Leadership, Software, Collaboration, Product Discovery, Production Management, Figma, Typesettings, B2C Marketing

Senior Graphic Designer

2011 - 2013

Spring in Alaska

Led the art direction and designed numerous print and digital projects for a range of brands such as Penguin Publishing, Woolworths, Red Bull, and more.
Communicated with clients, attended briefing meetings, and presented work.
Created a full studio rebrand during my time at the agency.
Worked on-location art directing photo and video shoots.
Mentored interns and junior designers—acting as a senior designer/art director.

Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), User Flows, Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Mailchimp, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, B2B, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, Health & Wellness, Consumer Products, Technology, iOS, Motion Graphics, Visual Design Language, Print Ads, Editorial Design, Professional Services, Luxury Goods, SaaS, Packaging, Product Packaging, Project Management, Tone of Voice, Design, Consumer Behavior, Healthcare, Illustrator CS5, Websites, Responsive Web Design (RWD), Beauty Products, Merchandise, Small Business, Brand Positioning, Banking & Finance, Desktop, Design Leadership, Software, Collaboration, Typesettings, B2C Marketing

Graphic Designer

2010 - 2011

Canvas Group

Worked on creative projects for Citibank—producing campaigns and print collateral.
Communicated directly with clients—managing the projects that I was responsible for.
Presented work and gave pitches directly to clients.

Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Logotype, Custom Logos, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, Real Estate, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Presentation Design, Logo Design, Print, Collateral Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Brand Ecosystems, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Brochures, Stationery Design, Layout, UI Development, Consumer Products, iOS, Visual Design Language, Print Ads, Editorial Design, Professional Services, Packaging, Product Packaging, Project Management, Tone of Voice, Food & Beverage, Design, Consumer Behavior, Illustrator CS5, Websites, Responsive Web Design (RWD), Small Business, Brand Positioning, Banking & Finance, Desktop, Software, Landing Page Designer, Typesettings

Junior Designer

2009 - 2010

Samdog

Created a campaign for New Zealand Library Week, including overseeing the onsite photographic art direction at Wellington Library. The campaign was featured heavily throughout New Zealand libraries.
Designed a campaign for New Zealand Conservation Week, including creating the concept, pitch, illustrations, and all printed and online collateral.
Designed and developed websites for clients using Samdog's proprietary content management system.

Art Director

2008 - 2010

Fluro Magazine

Determined the design direction and was responsible for the layout articles.
Collaborated with the writers to create interesting, readable articles.
Managed the print production and proofed the magazine before it went to press.

Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Custom Logos, Web, Adobe, Visual Identity, Creative Design, Print Media, Writing & Editing, Posters, Grid Systems, Identity, Typography, Layout Design, Logo Design, Print, Adobe Creative Suite, Color Palettes, Communication Design, Brand Logos, Color Schemes, Brand Ecosystems, Printing Materials, Stationery Design, Layout, Print Ads, Editorial Design, Illustrator CS5, Websites, Small Business, Brand Positioning, Typesettings

Education

2006 - 2007

Bachelor of Commerce Degree in Marketing

University of Victoria - Wellington, New Zealand

2003 - 2006

Bachelor of Arts Degree in Graphic Design

University of Otago - Dunedin, New Zealand

Experience

Web Design - 15 years Logo Design - 15 years Branding - 15 years UI Design - 15 years Art Direction - 9 years Digital Design - 9 years Apps - 7 years Creative Direction - 5 years

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