Lead User Experience/User Interface Designer
2023 - 2023
Globant
- Employed user-centered design, jobs-to-be-done, and Lean UX methodologies. Led the design of a best-in-class customer portal for Intertek, a QAT industry leader in more than 1,000 locations worldwide.
- Created user stories and personas based on data gathered during user research. Built wireframes and prototypes and conducted user testing and synthesis to gain insights into how customers would use the proposed product.
- Led the design team, set the design direction, provided guidance on planning and delivery, and ensured a high-quality standard.
Technologies: Figma
Digital Product Designer
2021 - 2023
Financial Times
- Designed optimal user experiences for Ft.com and in the app. Employed A/B testing experimentation and continuously reprioritized UX designs based on quant and qual signals.
- Built many conversion and landing pages, including subscription promos and parts of the site. Contributed to a Figma design system, performed A/B testing and qualitative testing, and did UX evaluations and heuristic analyses.
- Created the customer journeys and jobs-to-be-done scenarios, created wireframes, and crafted interactive prototypes for testing.
Technologies: UX Design, Prototyping, Wireframing, Adobe Photoshop, Figma, Design Systems, Visual Design, UX Audits, iOS App Design, Qualitative Research, Mobile UX, Paper Prototyping, High-fidelity Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Web UX, iOS, UX Wireflows, UX Direction, App UX, Interface Design, Rich User Interfaces, B2B, Design Strategy, Design Thinking, Mobile Design, Mobile Prototypes, User Interface (UI), UI Design, Product Design, Responsive Web Design (RWD), Web App Design, UX Research, User Experience (UX)
Head of User Experience
2017 - 2019
DoubleVerify
- Oversaw the UX redesign of the entire enterprise platform, which resulted in higher NPS scores.
- Designed a fully customizable analytics dashboard.
- Integrated a full suite of UX analytics tools, including Pendo and WalkMe, to track usage and measure satisfaction.
- Collaborated with the heads of engineering and product on strategy, timeline, resource allocation, and budgets.
- Provided UI and interaction designs on a dozen different B2B applications on the platform.
Technologies: OmniGraffle, InVision, Zeplin, Adobe Photoshop, Sketch, UX Testing, Prototyping, Dashboard Design, SaaS Design, User-centered Design (UCD), Interaction Design (IxD), Qualitative Research, Paper Prototyping, High-fidelity Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Web UX, UX Wireflows, UX Direction, Interface Design, Rich User Interfaces, B2B, Design Systems, Design Strategy, Design Thinking, Data Visualization, Web Dashboards, User Interface (UI), UI Design, Product Design, Responsive Web Design (RWD), Web App Design, Dashboards, User Experience (UX), Figma
Principal User Experience Designer
2015 - 2016
Pubmatic
- Worked on business requirements, user goals, persona definition, and conducted user research and testing.
- Redesigned the overall look and feel of the entire platform that increased NPS scores.
- Created a design system, a style guide, and a common component library.
- Built wireframes and prototypes and conducted user testing.
- Led the overall UI/UX design on this AdTech B2B enterprise platform.
Technologies: Adobe Creative Suite, Axure, InVision, Sketch, OmniGraffle, UX Testing, Prototyping, Dashboard Design, SaaS Design, User-centered Design (UCD), Interaction Design (IxD), Visual Design, UX Audits, Qualitative Research, Paper Prototyping, High-fidelity Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Web UX, UX Wireflows, UX Direction, Interface Design, Rich User Interfaces, B2B, Design Systems, Design Strategy, Design Thinking, Data Visualization, Web Dashboards, User Interface (UI), UI Design, Product Design, Responsive Web Design (RWD), Web App Design, Dashboards, UX Research, User Experience (UX)
Head of User Experience
2015 - 2015
SeeFlight
- Defined project goals with business stakeholders and evaluated the technical feasibility.
- Conducted competitive analyses and drew up recommendations for the product design.
- Wireframed and prototyped product solutions; conducted moderated user testing to arrive at the optimum solution.
- Created on-device mockups to enable startup founders to present the final product vision at pitch sessions with potential startup investors.
- Designed the user experience for the entire product of a flight meta-search startup: desktop, tablet, and mobile.
Technologies: InVision, Sketch, Adobe Photoshop, Prototyping, iOS App Design, iOS UI Design, User-centered Design (UCD), Mobile UX, Interaction Design (IxD), Product Strategy, High-fidelity Prototypes, App UX, Interface Design, Design Strategy, Design Thinking, Mobile Design, Mobile Prototypes, User Interface (UI), UI Design, Product Design, UX Research
Lead User Experience Designer
2013 - 2015
Rubicon Project
- Led the overall user experience design on the global advertising-tech platform.
- Designed the user experience on a new flagship product that received raves for its innovative interface.
- Conducted extensive journey mapping, wireframing, prototyping, guided the visual design, and conducted user-testing.
- Created significant UX improvements on several of their existing applications.
- Helped develop and refine UI pattern libraries and interaction guidelines. Implemented a brand new UI style guide.
Technologies: Adobe Creative Suite, Axure RP Pro, InVision, Sketch, OmniGraffle, UX Testing, Prototyping, Dashboard Design, SaaS Design, User-centered Design (UCD), Interaction Design (IxD), Visual Design, UX Audits, Qualitative Research, Paper Prototyping, High-fidelity Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, UX Wireflows, UX Direction, Interface Design, B2B, Design Systems, Design Strategy, Design Thinking, Data Visualization, Web Dashboards, User Interface (UI), Responsive Web Design (RWD), Web App Design, Dashboards, UX Research, User Experience (UX)
Principal User Experience Designer
2012 - 2013
Sunpower
- Designed marketing promo landing pages and microsites.
- Improved conversion rates considerably on an array of consumer, partner, and dealer-facing marketing projects.
- Led the visual/UI design working with marketing and branding stakeholders who ensured the aesthetics and UX writing stayed within the branding guidelines.
Technologies: Adobe Creative Suite, InVision, Sketch, Adobe Photoshop, Interaction Design (IxD), Interface Design, User Interface (UI), User Experience (UX)
Principal User Experience Designer
2010 - 2012
Guitar Center
- Delivered improved user experiences across various desktop and mobile eCommerce projects that resulted in increased engagement and completed purchase metrics.
- Worked extensively on futuristic, innovative internal black box “concept lab” initiatives with the vision to drive consumer engagement.
- Designed several consumer-facing microsites and redesigned many internal applications such as a universal order system.
Technologies: Adobe Creative Suite, Axure RP Pro, InVision, Sketch, OmniGraffle, Prototyping, iOS UI Design, User-centered Design (UCD), Interaction Design (IxD), Paper Prototyping, High-fidelity Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Web UX, UX Wireflows, Interface Design, Mobile Design, Mobile Prototypes, User Interface (UI), Responsive Web Design (RWD), User Experience (UX)
Lead User Experience Designer
2007 - 2010
Autodesk Location Services
- Collaborated closely with product management to successfully architect user experiences across desktop and mobile applications.
- Introduced new user experience design processes into the product design, which increased adoption in the marketplace and lifted sales.
- Achieved, through extensive user research and usability testing, high levels of application UX metrics that lead to greater market adoption rates of the product.
Technologies: Adobe Creative Suite, Axure RP Pro, InVision, Sketch, OmniGraffle, Prototyping, SaaS Design, User-centered Design (UCD), Adobe, Wireframing, Interface Design, B2B, Design Systems, Design Thinking, User Interface (UI), Responsive Web Design (RWD), Web App Design, Dashboards