Merehan Elamrosy, Designer in Barcelona, Spain
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Merehan Elamrosy

Verified Expert  in Design

Designer

Location
Barcelona, Spain
Toptal Member Since
August 3, 2022

Merehan, a creative product designer with dual master's degrees in design, has led co-creation design in multiple EU-funded projects and delivered design thinking lectures at top European universities. With 14 years in UI/UX design and front-end development across various industries, including education, management, health, freight, SaaS, and eCommerce, her expertise encompasses UX strategy, architectural design, web design, and apps.

UX DesignUI DesignUX AuditsWeb DesignArchitectural DesignResponsive LayoutUser FlowsRapid Interactive PrototypingVisual DesignWebsitesWeb Page MockupsUser Interface (UI)Responsive Web Design (RWD)Interface DesignB2BRapid Prototyping

Portfolio

Work Experience

Design Lead

2022 - PRESENT
ME Studio
  • Designed over 50 complex features for a web 3.0 SaaS project, empowering users to engage in investment, construction, creation, and income generation.
  • Developed and maintained design systems to promote consistency and enhance collaboration with developers.
  • Integrated architectural design into solutions for 100,000 users, enhancing performance and user satisfaction by 20%, with detailed documentation shared.
  • Led design initiatives across diverse projects, including education, eCommerce, and web 3.0.
Technologies: Adobe Experience Design (XD), Figma, Adobe CC, Adobe Creative Suite, Adobe Premiere Pro, UX Branding, UI Branding, Adobe Illustrator, Adobe Photoshop, Miro, Design Sprints, Management, HubSpot, WordPress Design, WordPress, CSS, HTML, Mobile UI Design, Mockups, Interactive Prototypes, UX Leadership, Design Leadership, MVP Design, Web UX, Web UI, Artificial Intelligence (AI), eCommerce UI, eCommerce UX, Responsive UI, High-fidelity Mockups, Architectural Design, UX Architecture, Information Architecture (IA), User Research, UX Flows, UX Strategy, IA Strategy, WP eCommerce, Case Studies, Mentorship, Mentorship & Coaching, Layout, UI Audits, Agile UX, Heuristic Review, Lean UX, User Onboarding, Agile Sprints, Design Strategy, Learning Management Systems (LMS), Learning, Audits, App UI, Brand Design, UI Style Guides, Native Mobile Apps, User-centered Design (UCD), Software as a Service (SaaS), Component-based Architecture, Responsive Layout, Cross-functional Collaboration, Interactive UI, Confluence, Design Workshops, Enterprise System Design, Social Networking, Professional Services, Adobe Experience Manager (AEM), Generative Artificial Intelligence (GenAI), AI Design, Enterprise, Color Palettes, Motion Design, Creative Design, Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, No-code Development, Lean Startups, Art Direction, Animation, Luxury, Creative Tech, Logo Design, ProtoPie, Web Applications, Educational Portals, Crypto, Cryptocurrency, Complex Web Systems, Conversational Interfaces, Sitemaps, UI Motion

Designer Lead

2023 - 2024
Ed Farm
  • Spearheaded a transformative project aligned with the core values of our purpose-driven client, dedicated to promoting change and innovation in education.
  • Optimized website functionality by enhancing user scenarios and education industry content on the existing website, resulting in a 20% increase in user engagement, as measured by click-through rates and time spent on key pages.
  • Utilized HubSpot to capture and streamline new requirements from client marketing and strategy teams, ensuring a 15% reduction in request processing time and an improved feedback loop.
  • Provided strategic recommendations for MVP implementation, resulting in a 30% reduction in development costs and a 25% faster time-to-market while maintaining high-quality standards.
  • Implemented user-centric feedback mechanisms, resulting in a 25% increase in user-suggested enhancements incorporated into subsequent project iterations.
  • Proactively identified and resolved potential issues, minimizing project risks and contributing to a 15% reduction in project-related escalations from stakeholders.
  • Implemented data-driven decision-making processes, resulting in a 20% improvement in the accuracy of predicting user preferences and trends, leading to more informed design choices.
  • Revised and improved user journey mapping techniques, leading to a 25% reduction in user drop-off rates and an increase in user satisfaction scores by 15%.
  • Leveraged extensive education industry experience, including collaboration with HBCUs, contributing to a 25% increase in the relevance and resonance of the implemented solutions for target users.
  • Drove the team towards results by maintaining a solid, cost-effective timeline and achieving project milestones 20% ahead of schedule and within the allocated budget.
Technologies: eCommerce, User Scenarios, UX Audits, Strategy, User Stories, Wireframing, User Journeys, UX Design, UI Design, Design Leadership, HubSpot, HubSpot CRM, K-12 Education, Education, Figma, Web UI Design, User Research, Remote User Testing, User Flows, UX Workshops, Interactive UI, Edtech, Confluence, Design Workshops, Enterprise System Design, Professional Services, Adobe Experience Manager (AEM), Enterprise, Color Palettes, Motion Design, Creative Design, Direct to Consumer (D2C), Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, Adobe UX, Lean Startups, Art Direction, Creative Tech, Web Applications, Educational Portals, Conversational Interfaces, Sitemaps

Product Designer

2021 - 2022
BeYou
  • Designed a gamified healthy lifestyle application, a goal-setting solution, a habit tracker, and an online community that helps users achieve personal goals, stay committed, and get rewarded.
  • Built and maintained a design system, including components, colors, typography, logos, icons, and illustrations.
  • Created over 20 new features based on user feedback, reviews, and data gathered in a user survey.
  • Infused architectural design principles into the app solutions, guaranteeing their smooth operation and adherence to technical and operational prerequisites, and concurrently provided in-depth technical documentation for the entire team over Jira.
  • Crafted technical and behavioral definition documents for the development team and conducted QA before rolling out new app releases.
  • Produced marketing assets such as digital banners, videos, and social media posts for marketing campaigns and designed presentations, pitch decks, and websites.
  • Conducted a summer school lecture in partnership with Aarhus University on innovation and product development.
  • Led the co-creation design activities in Finland and Spain for the LegumComf project.
  • Developed, designed, and facilitated an ideation workshop at the University of Warsaw for the EIT Food - NPD Skills: Learn through Experience Program about innovative approaches to new product development.
  • Collaborated with the Catalan Institute of Oncology in Barcelona to develop co-creation research for the Food4Health project MuscleCancer.
Technologies: Sketch, Figma, Adobe Photoshop, Adobe Illustrator, Trello, Jira, Zeplin, HTML, CSS, JavaScript, Visual Studio Code (VS Code), Slack, User Flows, Design Thinking, UX Design, Mobile App Design, Web Design, Presentation Design, Ideation Workshops, Digital Product Design, Interactive Prototypes, Design Sprints, Agile, Adobe Premiere Pro, Focus Groups, Web App Design, Web UX Design, Web UI Design, Mobile UX Design, Mobile UI Design, Video Editing, Market Research, Competitive Analysis, Design Systems, Style Guides, UI Prototyping, Prototyping, Design, HTML5, CSS3, UI Design, User Research, Usability Testing, UX Audits, Rapid Interactive Prototyping, Business Model Canvas, User Interviews, User Journey Maps, Minimum Viable Product (MVP), Mobile Prototypes, Balsamiq Mockups, Web Page Mockups, Interaction Design (IxD), Redesign, UX Wireframes, Landing Pages, Heuristic Evaluation, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Social Media, Graphic Design, Mockups, Pitch Decks, Responsive Web Design (RWD), Mobile Design, Visual Design, Interface Design, Mobile UI, Animated Prototypes, B2B, Mobile UX, Workshop Facilitation, Product Benchmarking, UX Research, Landing Page Design, Web UI, Ideation, UX Wireflows, UI Branding, New Product Development, Visual Exploration, Web UX, User Engagement, User Interface Engineering (UIE), B2C, App Design, Marketing Design, Social Media Design, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Minimalism, Annotated Wireframes, Stakeholder Interviews, User Personas, Customer Journeys, Requirements, Leadership, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Wix, Marketplace Design, Artificial Intelligence (AI), Responsive UI, User Testing, Usability, User Journeys, UX Strategy, User Stories, Benchmarking, Gamification, Journey Mapping, Design Research, Remote User Testing, Android App Design, Instructional Design, Apps, Android, Early-stage Startups, Workflow, UX Review, UI Components, Design Consultation, Social Media Apps, iOS, App UX, High-fidelity Mockups, Onboarding, Responsive Design, Mobile First, Responsive, UX Flows, Badges, Leaderboards, User Experience Design, Websites, Games, Marketing, Digital Marketing, Digital Marketing Design, Responsive Web Apps, Healthcare, Mobile, Writing & Editing, iOS Design Guidelines, Component Libraries, Consumer Applications, Web, Marketplaces, Qualitative Research, Quantitative Research, Design Leadership, Usertesting.com, Website Builders, User Onboarding, UX Documentation, B2C Marketing, Fintech, Online Payments, Conversion Rate, Web Content, B2B2C, Business to Business to Consumer (B2B2C), Navigation Design, Navigation, Design Reviews, Audience Targeting, Website Redesign, Best Practices in Design, UX Pattern Design, UX Tools, Competitor Analysis & Profiling, Heuristic Review, Heuristic Analysis, Product Discovery, Non-fungible Tokens (NFT), Mobile App UI, Social Networks, Cross-platform, Lean UX, Agile UX, UX Mentoring, UI Animation, Landing Page Optimization, Webflow, Web Application Design, Storytelling, Visual Storytelling, Product Strategy Consultant, Design Ops, MacOS, Layout, Interactive UX, Team Leadership, Product Strategy, User Scenarios, Education, Productivity, Prototype, WordPress Design, Email Design, Email Template Design, Case Studies, UI Audits, Layout Design, Entertainment & Leisure, Game Design, UX Assessment, System Design, Scroll Animations, Architectural Design, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, Native Mobile Apps, Component-based Architecture, Responsive Layout, Cross-functional Collaboration, UX Workshops, Interactive UI, Confluence, Design Workshops, Social Networking, Professional Services, Color Palettes, Motion Design, Creative Design, Direct to Consumer (D2C), Consumer-facing Product Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, Healthcare IT, Health & Wellness, Adobe UX, No-code Development, Lean Startups, Art Direction, Creative Tech, Logo Design, Exercise & Fitness, Fitness, Google Analytics, Point of Sale, Sitemaps, Workshops

Product Designer

2020 - 2021
Online Freelance Agency
  • Designed a solution for a complex transportation platform to connect users with trucks, detect the location, and share profile information, interests, food preferences, and budget of users.
  • Integrated architectural design principles into complex solutions to ensure seamless performance and alignment with technical and operational requirements while sharing detailed technical documentation with the rest of the team.
  • Created a solution for implementing blockchain and augmented technology in Catalonia's food and beverage industry based on user feedback and insights.
  • Produced and directed assets such as videos, social media posts, event landing pages, lookbooks, and design presentations for conceptual marketing campaigns for El Pabellón de Barcelona and el Museo del Diseño de Barcelona.
  • Built and maintained design systems, including components and icons, and developed wireframes and task flows based on user surveys and stakeholder interviews.
  • Illustrated design ideas using lo-fi wireframes, process flows, and sitemaps.
Technologies: Figma, User Flows, UX Design, Web Design, SaaS Design, Adobe Illustrator, Adobe Photoshop, User Journey Maps, UI Design, Adobe Premiere Pro, Mobile App Design, Canva, Video Editing, Videography, Presentation Design, Market Research, Competitive Analysis, Web UI Design, Web UX Design, Miro, Design Thinking, Agile, Agile Sprints, Prototyping, UI Prototyping, Design, HTML5, CSS3, User Research, Ideation Workshops, Usability Testing, UX Audits, Rapid Interactive Prototyping, Web Dashboards, Business Model Canvas, User Interviews, Digital Product Design, Minimum Viable Product (MVP), Interactive Prototypes, Mobile Prototypes, Sketch, Zeplin, Jira, Trello, Balsamiq Mockups, Web Page Mockups, Interaction Design (IxD), Redesign, UX Wireframes, eCommerce UX, eCommerce UI, Landing Pages, Mobile UX Design, Mobile UI Design, Heuristic Evaluation, Design Systems, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Branding, Social Media, Graphic Design, Mockups, Pitch Decks, Web App Design, Responsive Web Design (RWD), Mobile Design, Visual Design, Interface Design, Mobile UI, Animated Prototypes, B2B, Mobile UX, Education Technology (Edtech), UX Research, Landing Page Design, Web UI, Ideation, UX Wireflows, UI Branding, New Product Development, Visual Exploration, Web UX, User Engagement, TV App Design, User Interface Engineering (UIE), B2C, App Design, Marketing Design, Social Media Design, Blog Design, eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Minimalism, Annotated Wireframes, Stakeholder Interviews, User Personas, Customer Journeys, Requirements, Leadership, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Wix, Marketplace Design, Artificial Intelligence (AI), Responsive UI, User Testing, Usability, User Journeys, UX Strategy, User Stories, Benchmarking, Dashboard Design, Gamification, Journey Mapping, Design Research, Remote User Testing, Android App Design, Instructional Design, Apps, Material Design, Android, Workflow, UX Review, UI Components, Training, Design Consultation, App UX, High-fidelity Mockups, Onboarding, Responsive Design, Mobile First, Responsive, UX Flows, Badges, User Experience Design, Websites, Games, Marketing, Digital Marketing, Digital Marketing Design, Service Design, Responsive Web Apps, Healthcare, Mobile, Writing & Editing, WordPress, Component Libraries, Google Material Design, Consumer Products, Content Management Systems (CMS), System Process Mapping, Web, Qualitative Research, Quantitative Research, Design Leadership, Usertesting.com, Website Builders, User Onboarding, UX Documentation, Complex Application User Interfaces (UI), Blockchain, Fintech, Conversion Rate, Web Content, Business to Business to Consumer (B2B2C), B2B2C, Navigation Design, Navigation, Design Reviews, Audience Targeting, Website Redesign, Best Practices in Design, UX Pattern Design, Balsamiq, UX Tools, Competitor Analysis & Profiling, Heuristic Review, Heuristic Analysis, Product Discovery, Mobile App UI, Social Networks, Cross-platform, WordPress Themes, Lean UX, Agile UX, UX Mentoring, UI Animation, Landing Page Optimization, Webflow, Web Application Design, Storytelling, Visual Storytelling, SaaS Product Management, Product Strategy Consultant, Conversion Rate Optimization (CRO), Educational Platform Design, Design Ops, MacOS, Layout, Interactive UX, Team Leadership, Product Strategy, User Scenarios, Education, Productivity, Prototype, Enterprise Design, WordPress Design, Email Design, Email Template Design, Case Studies, UI Audits, Layout Design, Entertainment & Leisure, Game Design, UX Assessment, System Design, Scroll Animations, Commerce, Architectural Design, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, Native Mobile Apps, User-centered Design (UCD), Component-based Architecture, Responsive Layout, Cross-functional Collaboration, Interactive UI, Confluence, Design Workshops, Enterprise System Design, Color Palettes, Motion Design, Creative Design, Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, Adobe UX, Lean Startups, Art Direction, Animation, Luxury, Creative Tech, Internet of Things (IoT), Logo Design, WYSIWYG Web Builders, Elementor, Conversion, Crypto, Google Analytics, Sitemaps

Product Designer

2019 - 2020
ALVUM
  • Designed the UX and UI of an eCommerce platform based on qualitative and quantitive user research, ideation workshops, design thinking, and co-creation activities outcomes and insights.
  • Created a minimum viable product and minimum lovable product using the Kano model based on user and buyer personas, embracing the Crazy 8's methodology to improve the design process and the innovation between the team.
  • Built and maintained a design system, including components, icons, illustrations, and typography, and created an interactive style guide to maintain consistency across the team.
  • Rebranded the whole product and designed a new logo, color identity, tone, personality, and packaging.
  • Developed a fully functional eCommerce prototype using HTML, CSS, and JavaScript based on web responsiveness.
Technologies: Figma, Adobe CC, Adobe Illustrator, Adobe Photoshop, WordPress, HTML, CSS, JavaScript, Front-end Development, Web Design, Mobile Web Design, User Journey Maps, Product Roadmaps, Business Model Canvas, Google Design Sprints, Ideation Workshops, Design Thinking, UX Design, Design Systems, Branding, Brand Guidelines, UX Wireframes, User Flows, eCommerce UX, eCommerce UI, Mobile eCommerce, Style Guides, Minimum Viable Product (MVP), Personas, Affinity Mapping, User Empathy, Value Proposition Canvas, User Research, Qualitative Research, Quantitative Research, Focus Groups, Usability Testing, Interactive Prototypes, Presentation Design, Competitive Analysis, Market Research, Adobe Dreamweaver, Video Editing, Adobe Premiere Pro, Card Sorting, Information Architecture (IA), Trello, Slack, Jira, Miro, Canva, Adobe InDesign, Google Forms, Agile, Agile Sprints, User Stories, Design, HTML5, CSS3, UI Design, Mobile App Design, UX Audits, Web UX Design, Rapid Interactive Prototyping, Web Dashboards, User Interviews, Digital Product Design, Mobile Prototypes, Sketch, Zeplin, Prototyping, UI Prototyping, Balsamiq Mockups, Web Page Mockups, Digital Brand Identity, Interaction Design (IxD), Redesign, Web UI Design, Landing Pages, Mobile UX Design, Mobile UI Design, Heuristic Evaluation, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Social Media, Graphic Design, Mockups, Pitch Decks, Responsive Web Design (RWD), Visual Design, Interface Design, Mobile UI, Animated Prototypes, B2B, Mobile UX, Workshop Facilitation, Product Benchmarking, UX Research, Landing Page Design, Web UI, Ideation, UX Wireflows, UI Branding, New Product Development, Visual Exploration, Web UX, TV App Design, User Interface Engineering (UIE), B2C, Marketing Design, Blog Design, eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Minimalism, Annotated Wireframes, Stakeholder Interviews, User Personas, Customer Journeys, Requirements, Leadership, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Artificial Intelligence (AI), Responsive UI, User Testing, Usability, User Journeys, UX Strategy, Benchmarking, Journey Mapping, Design Research, Remote User Testing, Android App Design, Instructional Design, Apps, Material Design, Early-stage Startups, Workflow, UI Components, Design Consultation, App UX, High-fidelity Mockups, Responsive Design, Mobile First, Responsive, UX Flows, User Experience Design, Websites, Marketing, Digital Marketing, Digital Marketing Design, Responsive Web Apps, Healthcare, Mobile, Writing & Editing, Component Libraries, Google Material Design, Consumer Products, System Process Mapping, Consumer Applications, Web, Marketplaces, Design Leadership, Usertesting.com, User Onboarding, UX Documentation, Conversion Rate, Web Content, Navigation Design, Navigation, Design Reviews, Audience Targeting, Website Redesign, Best Practices in Design, UX Pattern Design, Balsamiq, UX Tools, Competitor Analysis & Profiling, eCommerce Design, Heuristic Review, Heuristic Analysis, Product Discovery, Mobile App UI, Cross-platform, WordPress Themes, Lean UX, Agile UX, UX Mentoring, UI Animation, Landing Page Optimization, Storytelling, Visual Storytelling, Product Strategy Consultant, Conversion Rate Optimization (CRO), Design Ops, MacOS, Layout, Interactive UX, Team Leadership, Product Strategy, User Scenarios, HubSpot, HubSpot CRM, Prototype, Visual Studio Code (VS Code), WordPress Design, Case Studies, UI Audits, Layout Design, UX Assessment, Scroll Animations, Commerce, WP eCommerce, Architectural Design, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, User-centered Design (UCD), Responsive Layout, Cross-functional Collaboration, Design Workshops, Color Palettes, Creative Design, Consumer-facing Product Design, User Behavior, Accessibility, UX Prototyping, Healthcare IT, Health & Wellness, Adobe UX, Lean Startups, Animation, Creative Tech, WYSIWYG Web Builders, Conversion, Sitemaps, Workshops

UX/UI/Visual Designer

2013 - 2019
Freelancer
  • Created a system to assist trainers in keeping track of their supervisors, trainee accounts, and schedules. Coded and implemented a website for students to log in, purchase, and attend online classes.
  • Designed and built interactive prototypes of informative B2B websites for freight and customs clearance services. Implemented WordPress as a primary CMS tool.
  • Created brand guidelines and assets such as banners, social media posts, business cards, and videos for marketing purposes.
Technologies: Adobe CC, Adobe Dreamweaver, Adobe Photoshop, Adobe Illustrator, UI Design, Web UI Design, Adobe Experience Design (XD), Adobe InDesign, CSS, HTML, WordPress, Wix, Dashboards, Websites, Prototyping, UI Prototyping, Balsamiq Mockups, Web Page Mockups, Visual Design, Photography, Video Editing, Adobe Premiere Pro, Digital Brand Identity, Design, HTML5, CSS3, Figma, UX Design, User Research, Ideation Workshops, Usability Testing, Web Design, UX Audits, Web UX Design, User Flows, Rapid Interactive Prototyping, Web Dashboards, User Interviews, Minimum Viable Product (MVP), Interactive Prototypes, Sketch, Interaction Design (IxD), Redesign, UX Wireframes, eCommerce UX, eCommerce UI, Landing Pages, User Interface (UI), Branding, Social Media, Graphic Design, Web App Design, Responsive Web Design (RWD), Interface Design, B2B, Education Technology (Edtech), Landing Page Design, Web UI, Visual Exploration, Web UX, User Experience (UX), User Interface Engineering (UIE), eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Presentation Design, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Responsive UI, Search Engine Optimization (SEO), Instructional Design, Responsive Design, Responsive, UX Flows, User Experience Design, Content Management Systems (CMS), System Process Mapping, Flow Diagrams, Web, Website Builders, Navigation Design, Navigation, Website Redesign, Best Practices in Design, UX Tools, WooCommerce, WordPress Themes, Landing Page Optimization, Product Strategy Consultant, Educational Platform Design, Education, Visual Studio Code (VS Code), Integrated Development Environments (IDE), WordPress Design, UI Audits, Layout Design, Scroll Animations, Architectural Design, Audits, App UI, Responsive Layout, Cross-functional Collaboration, Drupal, Color Palettes, Creative Design, Accessibility, UX Prototyping, No-code Development, Creative Tech, WYSIWYG Web Builders, Elementor, Framer Prototyping, Drupal Themes, Drupal Theming, Drupal Design, Web Applications, Sitemaps
Image of Design Dilemma: Balancing Aesthetics and Functionality publication
Publication

Design Dilemma: Balancing Aesthetics and Functionality

https://www.toptal.com/designers/ux/aesthetics-vs-functionality
2020 - 2021

Master's Degree in Contemporary Design

Technical University of Catalonia - Barcelona, Spain

2019 - 2020

Master's Degree in User Experience Design

University of Barcelona - Barcelona, Spain

2005 - 2009

Bachelor's Degree in Information Science

Alexandria University - Alexandria, Egypt

SEPTEMBER 2016 - PRESENT

Microsoft Certified Solutions Associate: Web Applications (Charter)

Microsoft

MAY 2014 - PRESENT

Programming in HTML5 with JavaScript and CSS3

Microsoft

APRIL 2014 - PRESENT

Microsoft Certified Professional (MCP)

Microsoft

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