Marketing Digital Graphic Designer
2022 - 2023
NZXT, Inc
- Designed marketing design assets for a PC hardware manufacturer.
- Produced animations for the Relay Audio and Kraken products.
- Animated UI product demonstrations for website landing pages.
Technologies: Branding, Digital Marketing Design, Asset Design, Graphic Design, Collateral Design, Photo Editors, Key Visuals, Ads, Motion Design
Senior Graphic Designer
2019 - 2020
Panachea
- Produced assets for use across all eCommerce platforms of Panachea, a health and beauty company in the UK.
- Designed and delivered engaging content for email, affiliates, social media, and eCommerce.
- Increased customer acquisition by implementing new eCommerce fulfillment solutions.
- Built image composites, retouched still life images, and performed cosmetic retouching.
- Designed responsive websites that delivered a relevant customer experience.
- Wrote effective marketing and business-oriented copy.
Technologies: Rebranding, Web Design, Branding, Digital Design, Graphic Design, Visual Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Motion Design
Senior Graphic Designer
2018 - 2018
Design Point
- Developed assets for all print and digital platforms of Design Point, a design studio in the UK.
- Designed content for social media platforms, apps, websites, advertising, and digital projects.
- Generated and maintained core brand assets including presentations, designs, and mockups.
- Created motion graphic assets for video and all relevant media content.
- Created custom branded content for product launches.
Technologies: Rebranding, Web Design, Branding, Motion Graphics, Digital Design, Graphic Design, Visual Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Motion Design
Digital Designer
2017 - 2017
Kymera Studios
- Translated marketing objectives into effective designs, including landing pages and marketing campaigns.
- Interpreted and created designs based on creative briefs, to support social media platforms.
- Supported digital design by developing prototypes, web content, and campaign materials.
- Designed and configured assets for livestream sessions on social media platforms.
- Produced motion assets for use across all social platforms.
Technologies: Rebranding, Web Design, Motion Graphics, Animation, Digital Design, Graphic Design, Visual Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Motion Design
Senior Art Director
2015 - 2016
Renbrand
- Led and developed effective design solutions for financial companies in Colombia.
- Conceptualized and executed brand materials including video, editorial, photography, and presentations.
- Executed creative assets for use across all brand touchpoints, from ideation to post-production.
- Collaborated with internal stakeholders and team members by providing creative direction.
- Directed photoshoots for editorial content, brand marketing, social media, and print.
Technologies: Rebranding, Art Direction, Illustration, Branding, Motion Graphics, Digital Design, Visual Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Motion Design
Universidad del Norte
- Structured undergraduate design courses, namely editorial, typographic, and digital design.
- Acquired skills to develop design workshops which introduced new pedagogical practices.
- Built a strong and structured curriculum that incorporated a wide variety of topics.
- Supported higher education innovations between academia and external bodies.
- Researched emerging technologies and trends to update academic practices.
- Monitored tuition results to ensure that all learning objectives were met.
Technologies: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Animate
Animation Director
2014 - 2014
Universidad del Norte
- Directed the animated short El Viaje del Carnaval, which a received national design nomination.
- Led a team of five designers and animators by providing clear direction and notes.
- Generated animatics, scripts, boards, and updated project stakeholders.
- Delivered appealing graphic storytelling and an intelligible storyline.
- Translated initial concepts into final production deliverables.
Technologies: Adobe Animate, Illustration, Motion Graphics, Animation, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Motion Design
Graphic Designer
2014 - 2014
Universidad del Norte
- Researched concepts and interpreted briefs to create experience-led design environments.
- Ensured collaboration with team members in order to ensure visual coherence.
- Developed mockups to test user accessibility within established spaces.
- Designed infographics, icon sets, and illustrations to visualize data.
- Sourced reference materials that supported the project’s identity.
Technologies: Visual Design, Digital Design, Graphic Design, Adobe Photoshop, Adobe Illustrator
Character Designer
2014 - 2014
Team Toon Studio
- Conceived and produced character designs and brought relevant production insights to the team.
- Visualized character personalities through designs that ensured brand consistency.
- Produced effective and crisp material for frame-by-frame production workflows.
- Built and implemented digital actions to effectively assist in daily tasks.
- Managed and integrated diverse media into final compositions.
Technologies: Adobe Animate, Illustration, Animation, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Motion Design
Graphic Designer
2013 - 2013
Kymera Studios
- Produced innovative typographic and editorial solutions for a limited edition publication.
- Executed advanced compositions, icons, and material to enhance reading experience.
- Sourced and curated reference material that supported the publication's identity.
- Retouched images, performed color correction, and created image composites.
- Built and implemented digital styles to effectively assist in daily tasks.
Technologies: Graphic Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Universidad del Norte
- Produced animations and compositions for the Mapuka Museum of Archaeology.
- Conceptualized character designs and brought relevant production insight to the team.
- Created digital tools and used scripts to effectively assist in production tasks.
- Sourced reference material to support the identity of the production.
- Managed and integrated diverse media into final compositions.
Technologies: Adobe Animate, Illustration, Animation, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Motion Design
Post-production Coordinator
2011 - 2011
Universidad del Norte
- Ensured the creation of all post-production assets according to the specifications of the project.
- Managed the post-production schedule in order to produce content within the project’s timeframe.
- Liaised with team members to guarantee the communication of needs, changes, and updates.
- Produced storyboards and performed green screen compositing and motion tracking.
- Attended scouting and recording sessions in a variety of shooting locations.
Technologies: Animation, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Motion Design