Jay Oldaker, Designer in Canton, OH, United States
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Jay Oldaker

Verified Expert  in Design

Designer

Location
Canton, OH, United States
Toptal Member Since
September 2, 2016

Jay Oldaker is an experienced product designer and coach with a passion for helping others unlock their full potential. With more than 15 years of experience in the industry, Jay has developed a deep understanding of what it takes to create successful products that solve real-world problems. With a focus on collaboration, creativity, and innovation, Jay is committed to helping organizations achieve their full potential and create a meaningful impact in the world.

CommunicationWeb DesignMobile UX DesignWeb App UISoftware as a Service (SaaS)LayoutUse CasesWeb UXMockupsUX TestingProduct DesignUser InterviewsSaaSUser Experience (UX)User Interface (UI)FreelanceInformation ArchitectureUsability TestingStorytellingGenerative DesignHuman-computer Interaction (HCI)UX ResearchMobile UXDesign ThinkingService Design

Portfolio

Work Experience

Senior Design Strategist

2023 - PRESENT
Pfizer
  • Facilitated working sessions for 16 generative proof of concepts.
  • Documented use cases for MVP and future state roadmaps.
  • Organized design efforts for the team of UX designers and UX researchers and identified priorities according to business objectives.
Technologies: Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Leadership, Leadership, User-centered Design (UCD), Stakeholder Management, Team Leadership, Miro, Design Thinking, Ideation Workshops, Discovery Workshops, UX Design, User Experience (UX), Product Design, Figma, UI Design, User Interface (UI), Artificial Intelligence (AI), Generative Design, ChatGPT, Healthcare, Mobile, User Journey Maps, Health & Wellness, Web UI Design, Complex Application User Interfaces (UI), Marketing Tools, Information Technology, Data Collection, Layout, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, B2C, Product Discovery, Cross-functional Collaboration, Google Analytics, Complex Web Systems, UX Writing, Audits, Web UX, Mockups, Business Intelligence (BI), AI Design, Generative Artificial Intelligence (GenAI), Enterprise SaaS, UX Testing, Conversational UI, Conversational UX, Conversational Design, User Validation, Competitor Analysis & Profiling, Findings & Recommendations Reports, Mixed Method Research, UserZoom

UX Designer

2023 - 2023
Henry Schein - Main
  • Performed UX audit on the existing application to identify core user issues for a healthcare products and services company.
  • Designed wireframes to refine user workflows and identify gaps in the experience.
  • Created high-fidelity screen designs and applied the overall brand guide, delivering assets to the engineering team for development.
Technologies: App UX, UX Design, Mobile Apps, Mobile UX, iOS, iPhone, Figma, UX Wireframes, Software Design, UX Writing, Audits, Web UX, Web App UI, User Validation

Workshop Facilitator

2023 - 2023
Nestle Purina - Petfinder
  • Reviewed backlog of materials from the leadership team to understand the current state of product and organization.
  • Designed workshop activities alongside the leadership team that aligned with organizational goals. Created workshop materials and deliverables for the participating teams.
  • Facilitated remote workshops with four teams to help them understand the current state and identify paths forward in the near term. Collaborated on future state roadmap development.
Technologies: Workshops, Workshop Facilitation, Strategy, Design Strategy, Strategic Design, Product Roadmaps, Design Thinking, Design Thinking Facilitation, User Journey Maps, Web UI Design, Information Technology, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, B2C, Product Discovery, Cross-functional Collaboration, UX Writing, Web UX, Marketing Technology (MarTech), Mockups, Business Intelligence (BI)

UI/UX Designer

2023 - 2023
Colgate-Palmolive - GIT
  • Reviewed the overall usability of the application and identified opportunities for improvements.
  • Created workflow for introducing upsell opportunities for Colgate products via the parent experience.
  • Produced high-fidelity screen designs for the upsell experience in the application through email and on the eCommerce site.
Technologies: Android, iOS, Mobile App Design, Design Systems, Figma, UX Design, UI Design, Agile, Wireframing, User Flows, Component Libraries, Mobile Design, Product Design, Unity3D, eCommerce, UI Style Guides, Healthcare, Commerce, eCommerce Design, Conversion, Conversion Rate, eCommerce UI, UX Wireframes, eCommerce UX, Responsive Web Apps, Mobile, User Journey Maps, Health & Wellness, Web UI Design, Complex Application User Interfaces (UI), Marketing Tools, Information Technology, Layout, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, B2C, Product Discovery, Cross-functional Collaboration, Google Analytics, Conversion Rate Optimization (CRO), Complex Web Systems, Software Design, UX Writing, Web UX, Marketing Technology (MarTech), Mockups, Web App UI, Enterprise SaaS, UX Testing, Competitor Analysis & Profiling, UI Animation

Senior Product Designer

2023 - 2023
Roach Design Co. LLC
  • Advised the design leader on industry best practices in Figma design systems.
  • Reviewed the business model and made suggestions for improvement. Identified alternative revenue opportunities.
  • Reviewed portfolio and marketing opportunities. Offered a plan for implementing changes to create greater top-of-funnel opportunities.
Technologies: Product Design, Pixel Perfect, Web UI Design, Information Technology, Layout, User Workflows, Product Discovery, Cross-functional Collaboration, UX Writing, Web UX, Mockups

UX Designer

2023 - 2023
Henry Schein One
  • Reviewed heuristics of the application and offered improvements.
  • Facilitated conversation about existing and future-facing product roadmap.
  • Identified core accessibility issues with the application that needed to be addressed to comply with accessibility standards.
Technologies: Consulting, UX Design, Mobile UX, Accessibility, Pixel Perfect, Healthcare, Web UI Design, Software as a Service (SaaS), Information Technology, Layout, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, B2C, Product Discovery, Cross-functional Collaboration, Software Design, UX Writing, Audits, Web UX

UI/UX Designer

2023 - 2023
Colgate-Palmolive - GIT
  • Completed a UX audit for the app aimed at encouraging kids to brush their teeth. The audit focused on understanding the best place to offer seasonal sales of toothpaste to parents.
  • Created conceptual workflows within the app and through the eCommerce site, identifying conversion points and alternate paths.
  • Created high-fidelity designs for the mobile application, focusing on CTA placement and appropriate information architecture.
Technologies: Android, iOS, Mobile App Design, Design Systems, Figma, UX Design, UI Design, Agile, Wireframing, User Flows, Component Libraries, Mobile Design, Product Design, Web, User Testing, Gamification, Design Leadership, User Stories, Graphic Design, Market Research, Platform Design, App Design, eCommerce, iOS App Design, Heuristic Analysis, Beauty Products, Consumer Products, Retail & Wholesale, Design Research, Consumer Packaged Goods (CPG), Product Research, Focus Groups, Pixel Perfect, A/B Testing, Healthcare, Commerce, eCommerce Design, Conversion, Conversion Rate, eCommerce UI, UX Wireframes, eCommerce UX, Responsive Web Apps, Mobile, User Journey Maps, Health & Wellness, Web UI Design, Marketing Tools, Information Technology, Data Collection, Layout, User Workflows, Use Cases, Design Consultation, Workflow Optimization, Brand Design, B2C, Product Discovery, Cross-functional Collaboration, Google Analytics, FullStory, Complex Web Systems, UX Writing, Audits, Web UX, Marketing Technology (MarTech), Mockups, Web App UI, Enterprise SaaS, UX Testing

UX Design Director

2022 - 2023
Lotlinx
  • Designed the first design system for the Lotlinx automotive data platform.
  • Supported the skunkworks team by delivering high-fidelity prototypes for testing with customers and prospects.
  • Established design principles, tools, and processes to aid in growing the design practice at Lotlinx.
  • Hired two additional designers and onboarded them to the Lotlinx design program.
Technologies: UX Design, Figma, Design Systems, UX Research, Brand Strategy, UX Audits, Web UX Design, Web, WordPress, OpenAI, Roadmaps, User Testing, Email Template Design, Communication Design, Marketing Design, Design Leadership, User Stories, Graphic Design, Market Research, Platform Design, Newsletter Design, App Design, iOS App Design, Heuristic Analysis, Retail & Wholesale, Design Research, Product Research, Focus Groups, Artificial Intelligence (AI), Generative Design, Data Visualization, Pixel Perfect, A/B Testing, Style Guides, Conversion, Conversion Rate, UX Wireframes, Responsive Web Apps, Mobile, User Journey Maps, Marketplace Design, Web UI Design, Software as a Service (SaaS), Complex Application User Interfaces (UI), Marketing Tools, Information Technology, Data Collection, Layout, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, Product Discovery, Cross-functional Collaboration, Google Analytics, FullStory, Conversion Rate Optimization (CRO), Complex Web Systems, Software Design, UX Writing, Audits, Web UX, Automotive, Marketing Technology (MarTech), Mockups, Business Intelligence (BI), AI Design, Web App UI, Generative Artificial Intelligence (GenAI), Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, UX Testing, Conversational UI, Conversational UX, Conversational Design, User Validation, Competitor Analysis & Profiling, UI Animation, Findings & Recommendations Reports, Mixed Method Research, Qualitative Reports, Remote User Testing, Research Methods, Research Reports

Senior Product Designer

2022 - 2022
The Avo Shopping Company Inc
  • Documented workflow for onboarding new users and their process for finding and sending gifts to coworkers.
  • Created low-fidelity prototypes for internal leadership feedback sessions.
  • Iterated through several high-fidelity mockups as the brand guide went through various changes.
Technologies: Figma, MVP Design, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, Web Design, UX Prototyping, UI Design, Product Design, Web App UI, Web App UX, eCommerce, eCommerce UX, Mobile UI, Mobile UX, iOS, Commerce, eCommerce Design, WP eCommerce, Conversion Rate, eCommerce UI, UX Wireframes, Responsive Web Apps, Mobile, User Journey Maps, Marketplace Design, Web UI Design, Software as a Service (SaaS), Information Technology, Layout, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, B2C, Product Discovery, Cross-functional Collaboration, Conversion Rate Optimization (CRO), Software Design, UX Writing, Web UX, Mockups

User Researcher

2022 - 2022
Metafabrix Inc
  • Facilitated internal workshops on product discovery.
  • Organized user research strategy, including recruiting and screening, script writing, and session preparation.
  • Facilitated user interviews and internal post-mortem and created product documentation.
Technologies: User Research, User Interviews, Customer Discovery, User Personas, Research, Persona Design, UX Research, User Experience (UX), Web UI Design, Software as a Service (SaaS), Information Technology, Data Collection, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Product Discovery, Cross-functional Collaboration, UX Writing, Web UX, Mockups, Business Intelligence (BI), User Validation, Remote User Testing, Research Reports, Fintech

Enterprise Product Designer

2022 - 2022
PepsiCo (via Toptal)
  • Reviewed existing experiences for Pepsi's environmental impact and IT resources.
  • Created new iterations of the experiences, condensing information and improving usability.
  • Supported design teams with feedback sessions, recommendations, and production design.
Technologies: Figma, Product Design, Web App Design, UX Design, UI Design, User Flows, Wireframing, User Testing, User Validation, High-fidelity Prototypes, Enterprise, iPad, Web App UX, Web App UI, Web Applications, B2B, Enterprise SaaS, User Research, SAP Warehouse Management System (WMS), Commerce, eCommerce Design, Conversion Rate, eCommerce UI, UX Wireframes, eCommerce UX, Responsive Web Apps, User Journey Maps, Web UI Design, Complex Application User Interfaces (UI), Information Technology, Data Collection, Layout, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, B2C, Product Discovery, Cross-functional Collaboration, Google Analytics, FullStory, Conversion Rate Optimization (CRO), Complex Web Systems, Software Design, UX Writing, Audits, Web UX, Marketing Technology (MarTech), Mockups, Business Intelligence (BI), UX Testing, UI Animation, Findings & Recommendations Reports, Research Methods, Unmoderated Remote Usability Testing, Quantitative User Research

Product Designer

2021 - 2022
The Ethisphere Institute (via Toptal)
  • Documented all initial use cases for the new product.
  • Facilitated workshops to identify user tasks and workflows.
  • Created low and high-fidelity screens for developer team handoff, as well as a design system for the product.
Technologies: Product Design, UX Design, UI Design, Dashboard Design, Data Visualization, Design Systems, UX Wireframes, Responsive Web Apps, Mobile, User Journey Maps, Web UI Design, Software as a Service (SaaS), Complex Application User Interfaces (UI), Information Technology, Data Collection, Layout, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, Product Discovery, Cross-functional Collaboration, Google Analytics, FullStory, Hotjar, Conversion Rate Optimization (CRO), Complex Web Systems, Software Design, UX Writing, Web UX, Mockups, Business Intelligence (BI), Web App UI, Enterprise SaaS, UX Testing, User Validation, Competitor Analysis & Profiling, Mixed Method Research, Qualitative Reports, Research Methods, Unmoderated Remote Usability Testing, Quantitative User Research, Research Reports

Senior Product Designer

2021 - 2022
Runyon Design (via Toptal)
  • Aligned multiple disparate applications into a single, unified platform.
  • Created low and high-fidelity designs to gather feedback from the leadership team.
  • Created additional Figma design system components and documentation.
Technologies: Figma, Product Design, UX Design, Communication, UI Design, Design Systems, Leadership, UX Research, UX Workshops, Design Workshops, Conversion, UX Wireframes, Responsive Web Apps, Mobile, User Journey Maps, Web UI Design, Complex Application User Interfaces (UI), Information Technology, Data Collection, Layout, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Product Discovery, Cross-functional Collaboration, Google Analytics, FullStory, Hotjar, Conversion Rate Optimization (CRO), Software Design, UX Writing, Web UX, Mockups, Web App UI, Enterprise SaaS, UX Testing, User Validation, Research Methods, Unmoderated Remote Usability Testing, Quantitative User Research, Fintech

UI/UX Dashboard Designer

2021 - 2022
Theta Equity Partners
  • Created heuristic evaluation of existing applications.
  • Reorganized the application's information architecture and created low-fidelity prototypes for testing the new information architecture.
  • Created high-fidelity designs for all screens and a design system for the developer team to leverage for future features.
Technologies: UI Design, Dashboard Design, Data Visualization, UX Design, User Interviews, Dashboards, User Testing, Usability, User Research, Qualitative Research, Design Systems, UX Wireframes, Responsive Web Apps, Web UI Design, Software as a Service (SaaS), Marketing Tools, Information Technology, Data Collection, Layout, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, Product Discovery, Cross-functional Collaboration, Google Analytics, Software Design, UX Writing, Web UX, Mockups, Web App UI, UX Testing, Research Methods, Unmoderated Remote Usability Testing, Quantitative User Research, Fintech

UI/UX Designer

2021 - 2021
Videoshops (via Toptal)
  • Documented existing workflows and information architecture for team analysis.
  • Reorganized and reviewed new workflow with internal team and key first customers to improve usability and efficiency.
  • Designed high-fidelity screens and prototypes for developer handoff.
Technologies: Product Design, User Experience (UX), User Interface (UI), Prototyping, Visual Design, Video Ads, YouTube, iOS, Android, Responsive UI, Mobile UX, Mobile UI, Commerce, eCommerce Design, Conversion Rate, eCommerce UI, UX Wireframes, eCommerce UX, Responsive Web Apps, Mobile, Marketplace Design, Software as a Service (SaaS), Marketing Tools, Information Technology, Marketplaces, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, B2C, Product Discovery, Cross-functional Collaboration, Google Analytics, FullStory, Hotjar, Software Design, UX Writing, Web UX, Mockups, Web App UI, User Validation, UI Animation, Research Methods, Unmoderated Remote Usability Testing

Senior Scrum Master

2020 - 2021
Oddball
  • Facilitated two Scrum teams on the Lighthouse API program for VA.gov.
  • Developed the Agile playbook for the Oddball Agile team, outlining practices, frameworks, and shared goals for our department.
  • Created the service blueprint for VA.gov support channels to better inform leadership about processes, procedures, and pain points for the internal team.
Technologies: Jira, Confluence, Scrum, Agile, Product Design, User Flows, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, Feature Prioritization, User Journeys, User Personas, Research, Quantitative Research, Qualitative Research, Presentations, Training & Training Content Development, User Interviews, User Experience (UX), Observation, Design Sprints, Whiteboarding, Workshops, Enterprise, Journey Mapping, Figma, Design Strategy, Ideation Workshops, Customer Experience, Service Design, Design Thinking, SaaS, Design, Product Roadmaps, Agile Product Management, Personas, Web App Design, Interviews, SaaS Design, Web UI, B2B, Leadership, Websites, System Design, Mobile UI Design, UX Assessment, Design Reviews, Web App UX, Material UI, UX Audits, Web UX Design, Web, WordPress, Electronic Health Records (EHR), OpenAI, Roadmaps, User Testing, Email Template Design, Communication Design, Marketing Design, Design Leadership, User Stories, Graphic Design, Market Research, Platform Design, Newsletter Design, App Design, iOS App Design, Heuristic Analysis, Social Networks, Design Research, Product Research, Focus Groups, Data Visualization, HR Tools, Pixel Perfect, Information Technology, Data Collection, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Product Discovery, Cross-functional Collaboration, Google Analytics, Hotjar, Complex Web Systems, Software Design, Govtech, UX Writing, Web UX, Business Intelligence (BI), Enterprise SaaS, User Validation, Research Methods, Unmoderated Remote Usability Testing, Quantitative User Research, Research Reports

Lead UX Designer

2017 - 2020
Westfield Insurance
  • Organized the complete redesign of a corporate website using Sketch, Optimal Workshop, and InVision.
  • Led the design team through the conception and execution of a new customer portal.
  • Held design thinking workshops with various departments at the company.
  • Created early conceptual Axure prototypes for internal underwriting systems.
  • Assisted the innovation team with user-centered principles and direction.
Technologies: Silk UI, Bootstrap, Sketch, InVision, Agile UX, Product Design, User Flows, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, User Journeys, User Personas, Research, Quantitative Research, Qualitative Research, Presentations, Training & Training Content Development, User Interviews, User Experience (UX), Mobile Design, Observation, Mobile UX, Design Sprints, OutSystems, Whiteboarding, Optimal Workshop, Workshops, Enterprise, Infographics, Journey Mapping, Figma, Design Strategy, Ideation Workshops, Customer Experience, Service Design, Design Thinking, Design, Product Roadmaps, Agile Product Management, Personas, UX Research, Web App Design, Interviews, UI Prototyping, Layout Design, SaaS Design, Web UI, Mobile UI, B2B, Leadership, Websites, Style Guides, Logo Design, Webflow, Squarespace, Search Engine Optimization (SEO), System Design, Mobile UX Design, Mobile UI Design, Dashboards, UX Assessment, Design Reviews, Web App UX, Component Libraries, Material UI, Brand Strategy, UX Audits, Web UX Design, Marketing, WordPress, Roadmaps, User Testing, Email Template Design, Communication Design, Marketing Design, Hospitality, Design Leadership, User Stories, Graphic Design, Market Research, Platform Design, Newsletter Design, iOS, App Design, iOS App Design, Heuristic Analysis, Consumer Products, Design Research, Product Research, Focus Groups, Artificial Intelligence (AI), Generative Design, Data Visualization, HR Tools, Human Resource Management Systems (HRMS), Pixel Perfect, A/B Testing, eCommerce Design, Conversion, Conversion Rate, eCommerce UI, UX Wireframes, eCommerce UX, Mobile, Complex Application User Interfaces (UI), Information Technology, Natural Language Processing (NLP), Data Collection, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, B2C, Product Discovery, Google Analytics, Optimizely, Omnichannel Marketing, Complex Web Systems, Software Design, UX Writing, Audits, Axure, Web UX, Marketing Technology (MarTech), Business Intelligence (BI), AI Design, Web App UI, Generative Artificial Intelligence (GenAI), Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, UX Testing, Conversational UI, Conversational UX, User Validation, Findings & Recommendations Reports, Mixed Method Research, Qualitative Reports, Remote User Testing, Research Methods, Unmoderated Remote Usability Testing, UserZoom, Quantitative User Research, Research Reports, Fintech, CRM Design

UI/UX Designer

2017 - 2018
Nuvolo
  • Redesigned the ServiceNow application through rapid prototyping, UI design, wireframes, and user story development, successfully delivering the project ahead of schedule.
  • Managed internal stakeholders and conducted user interviews during the redesign process.
  • Collaborated with the in-house product team to explore future state opportunities for the application.
  • Created initial recommendations for an in-house design system for use on future applications.
Technologies: UI Design, User Experience (UX), User Interface (UI), App Design, Angular Material, ServiceNow, Product Discovery, Google Analytics, Hotjar, Complex Web Systems, Software Design, UX Writing, Audits, Axure, Web UX, Web App UI, Enterprise SaaS, User Validation, Research Methods, Unmoderated Remote Usability Testing

Product Owner, UX Lead

2015 - 2016
Wastebits
  • Designed a platform for waste industry professionals.
  • Created and managed the product roadmap and the sprint-by-sprint delivery schedule.
  • Designed and built new product prototypes for market viability testing.
  • Designed and managed the build and release of a location-based service provider website for the waste industry.
  • Developed a go-to-market strategy and timelines for upcoming feature releases and new products.
Technologies: HTML, Scrum, Sketch, Usability Testing, User Research, Product Management, Agile, Product Design, User Flows, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, Feature Prioritization, User Journeys, User Personas, Research, Quantitative Research, Presentations, User Interviews, User Experience (UX), Mobile Design, Observation, Mobile UX, Design Sprints, Whiteboarding, Optimal Workshop, Workshops, Infographics, Journey Mapping, Figma, Design Strategy, Ideation Workshops, Customer Experience, Service Design, Design Thinking, SaaS, Design, Product Roadmaps, Agile Product Management, Personas, UX Research, Web App Design, Interviews, UI Prototyping, Layout Design, SaaS Design, Web UI, Mobile UI, B2B, Leadership, Websites, Style Guides, Logo Design, Wix, Squarespace, System Design, Mobile UX Design, Mobile UI Design, Dashboards, UX Assessment, Design Reviews, Web App UX, Component Libraries, Material UI, Business Strategy, UX Audits, Web UX Design, Marketing, Web, Roadmaps, User Testing, Email Template Design, Communication Design, Marketing Design, Design Leadership, User Stories, Graphic Design, Market Research, Platform Design, Newsletter Design, iOS, App Design, iOS App Design, Heuristic Analysis, Social Networks, Design Research, Consumer Packaged Goods (CPG), Product Research, Focus Groups, Data Visualization, Pixel Perfect, A/B Testing, UX Wireframes, Mobile, Wearables, Marketplace Design, Software as a Service (SaaS), Marketing Tools, Information Technology, Marketplaces, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, Product Discovery, Hotjar, Omnichannel Marketing, Complex Web Systems, Software Design, UX Writing, Web UX, Marketing Technology (MarTech), Web App UI, Enterprise SaaS, UX Testing, Conversational UI, User Validation, UI Animation, Mixed Method Research, Qualitative Reports, Remote User Testing, Research Methods, Unmoderated Remote Usability Testing, Quantitative User Research, Research Reports

Experience Architect

2013 - 2015
New Innovations
  • Designed web and mobile applications (iOS) for top medical education institutions in the world.
  • Completed a redesign of the corporate identity and marketing website.
  • Redesigned the navigation and information architecture across web and mobile applications.
  • Designed and built mobile prototypes to support product launches and announcements.
  • Established usability testing, user research guidelines, and best practices.
Technologies: Angular, InVision, JavaScript, CSS, HTML, Sketch, User Research, Usability Testing, Design Sprints, Product Design, User Flows, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, Feature Prioritization, User Journeys, User Personas, Research, Quantitative Research, Presentations, User Interviews, User Experience (UX), Mobile Design, Observation, Mobile UX, Whiteboarding, Optimal Workshop, Workshops, Enterprise, Infographics, Journey Mapping, Design Strategy, Ideation Workshops, Customer Experience, Service Design, Design Thinking, SaaS, Design, Personas, UX Research, Web App Design, Interviews, UI Prototyping, Layout Design, SaaS Design, Web UI, Mobile UI, B2B, Leadership, Websites, Style Guides, Wix, Squarespace, Search Engine Optimization (SEO), System Design, Mobile UX Design, Mobile UI Design, Dashboards, UX Assessment, Design Reviews, Web App UX, Component Libraries, Material UI, Brand Strategy, UX Audits, Web UX Design, Marketing, Web, WordPress, Electronic Health Records (EHR), Roadmaps, User Testing, Email Template Design, Communication Design, Marketing Design, Gamification, Design Leadership, User Stories, Graphic Design, Market Research, Platform Design, iOS, App Design, iOS App Design, Social Networks, Design Research, Focus Groups, Data Visualization, Pixel Perfect, A/B Testing, Healthcare, UX Wireframes, Mobile, Wearables, Health & Wellness, Software as a Service (SaaS), Information Technology, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Brand Design, Product Discovery, Hotjar, Omnichannel Marketing, Software Design, UX Writing, Audits, Axure, Web UX, Marketing Technology (MarTech), Web App UI, Enterprise SaaS, UX Testing, User Validation, Findings & Recommendations Reports, Mixed Method Research, Qualitative Reports, Remote User Testing, Research Methods, Unmoderated Remote Usability Testing, UserZoom, Quantitative User Research, Research Reports

Founder | Experience Designer

2010 - 2013
Uzify
  • Completed a site-wide content audit and baseline usability testing for a large-scale enterprise product catalog app.
  • Designed a series of landing pages and onboarding screens for a national insurance company.
  • Conducted a heuristic evaluation and redesign of a high-traffic consumer-facing news site.
  • Designed and implemented card sort and tree test exercises for a findability study on 200,000+ product consumer sites.
  • Designed and tested an eCommerce website for a national furniture chain.
Technologies: User Research, Information Architecture (IA), Usability Testing, CSS, HTML, Adobe Photoshop, Product Design, User Flows, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, User Journeys, User Personas, Research, Quantitative Research, Presentations, User Interviews, User Experience (UX), Mobile Design, Observation, Mobile UX, Whiteboarding, Optimal Workshop, Journey Mapping, Design Strategy, Ideation Workshops, Customer Experience, Design Thinking, SaaS, Design, Personas, UX Research, Web App Design, Interviews, UI Prototyping, Layout Design, SaaS Design, Web UI, Mobile UI, B2B, Leadership, Websites, Style Guides, Logo Design, Search Engine Optimization (SEO), System Design, Mobile UX Design, Mobile UI Design, Dashboards, UX Assessment, Design Reviews, Web App UX, Material UI, Brand Strategy, Business Strategy, UX Audits, Web UX Design, Marketing, Web, WordPress, Roadmaps, User Testing, Email Template Design, Communication Design, Sports, Hospitality, Gamification, User Stories, Graphic Design, Market Research, iOS, App Design, eCommerce, iOS App Design, Heuristic Analysis, Beauty Products, Consumer Products, Retail & Wholesale, Design Research, Consumer Packaged Goods (CPG), Product Research, Focus Groups, Pixel Perfect, Commerce, eCommerce Design, WooCommerce, eCommerce UI, UX Wireframes, Wearables, Health & Wellness, Information Technology, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Brand Design, Product Discovery, Optimizely, Omnichannel Marketing, Software Design, UX Writing, Web UX, Web App UI, UX Testing, Findings & Recommendations Reports, Mixed Method Research, Qualitative Reports, Remote User Testing, Research Methods, Unmoderated Remote Usability Testing, UserZoom, Quantitative User Research, Research Reports

Senior Interaction Designer

2011 - 2012
Within3
  • Designed and built social community applications for 12 of the top 20 pharmaceutical companies worldwide with a focus on clinical trials.
  • Collaborated on new product prototyping using Bootstrap and Jekyll.
  • Created and developed an iOS application for sales support.
  • Facilitated design and product feedback workshops.
  • Completed an application audit to support redesign recommendations.
Technologies: Adobe Photoshop, JavaScript, CSS, HTML, Product Design, User Flows, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, User Journeys, User Personas, Research, Quantitative Research, Presentations, User Interviews, User Experience (UX), Observation, Mobile UX, Whiteboarding, Design Strategy, Customer Experience, Design Thinking, SaaS, Design, Personas, UX Research, Web App Design, Interviews, UI Prototyping, Layout Design, SaaS Design, Web UI, Mobile UI, B2B, Leadership, Websites, Style Guides, System Design, Mobile UX Design, Mobile UI Design, Dashboards, UX Assessment, Design Reviews, Web App UX, Material UI, UX Audits, Web UX Design, Web, Electronic Health Records (EHR), Roadmaps, User Testing, Graphic Design, Market Research, Platform Design, iOS, iOS App Design, Heuristic Analysis, Design Research, Focus Groups, Pixel Perfect, UX Wireframes, Health & Wellness, Information Technology, User Workflows, Use Cases, Use Case Analysis, Product Discovery, Omnichannel Marketing, Software Design, UX Writing, Web UX, Enterprise SaaS, UX Testing, Findings & Recommendations Reports, Qualitative Reports, Research Methods, Unmoderated Remote Usability Testing, Quantitative User Research, Research Reports

Product Manager

2009 - 2010
Confer | 60MO
  • Designed the iOS application and managed third-party vendor for development.
  • Managed the feature list and product roadmap for desktop and mobile products.
  • Collaborated with the CEO in developing financial projections and investor pitch decks.
  • Organized customer success efforts and onboarding plans.
  • Developed and tested product prototypes, gathering user feedback and implementing appropriate updates.
Technologies: JavaScript, CSS, HTML, Adobe Photoshop, Product Design, User Flows, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, Feature Prioritization, User Journeys, User Personas, Research, Quantitative Research, User Interviews, Observation, Mobile UX, Whiteboarding, Design Strategy, Ideation Workshops, Customer Experience, Design Thinking, SaaS, Design, Product Roadmaps, Agile Product Management, Personas, UX Research, Web App Design, Interviews, UI Prototyping, Layout Design, SaaS Design, Web UI, Mobile UI, B2B, Websites, Style Guides, Logo Design, Search Engine Optimization (SEO), Mobile UX Design, Mobile UI Design, Dashboards, UX Assessment, Design Reviews, Web App UX, Material UI, Brand Strategy, Business Strategy, UX Audits, Web UX Design, Marketing, Web, User Testing, Email Template Design, Graphic Design, Market Research, Heuristic Analysis, Social Networks, Design Research, Focus Groups, Pixel Perfect, UX Wireframes, Software as a Service (SaaS), Information Technology, User Workflows, Use Cases, Use Case Analysis, Brand Design, Product Discovery, Software Design, UX Writing, Web UX, Research Methods, Quantitative User Research

Web Strategist

2005 - 2009
Shout It Louder
  • Designed and implemented business development strategies for local businesses.
  • Managed the migration of an enterprise account from a legacy CMS to our custom CMS.
  • Completed a navigational audit, design, and implementation for an information architecture redesign project on a massive enterprise website.
  • Created training plans and support materials for a new customer CMS onboarding experience.
  • Managed multiple website redesign projects simultaneously while maintaining the budget and timelines.
Technologies: JavaScript, CSS, HTML, OmniGraffle, MindManager, Adobe Photoshop, Product Design, UX Prototyping, Web Applications, Product Planning, Complex Problem Solving, App UX, UX Strategy, Design Workshops, Rapid Prototyping, User Journeys, User Personas, Research, Quantitative Research, User Interviews, Observation, Mobile UX, Whiteboarding, Design Strategy, Customer Experience, SaaS, Design, Personas, UX Research, Web App Design, Interviews, UI Prototyping, SaaS Design, Web UI, B2B, Websites, Style Guides, Logo Design, Mobile UI Design, Design Reviews, Web App UX, UX Audits, Web UX Design, Marketing, Web, User Testing, Marketing Design, Graphic Design, Heuristic Analysis, Consumer Products, Retail & Wholesale, Design Research, Pixel Perfect, WooCommerce, Information Technology, User Workflows, Use Cases, Use Case Analysis, Brand Design, B2C, Product Discovery, Optimizely, Omnichannel Marketing, UX Writing, Web UX, Research Methods
Image of Partners in Design: A Guide to Client Empathy publication
Publication

Partners in Design: A Guide to Client Empathy

https://www.toptal.com/designers/design-leads/client-empathy
1996 - 2001

Bachelor's Degree in Communication Arts/Public Relations

Malone University - Canton, OH, USA

APRIL 2021 - APRIL 2023

Certified Scrum Master

Scrum Alliance

MARCH 2019 - PRESENT

Design Sprint Facilitator

Design Sprint School

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