Afeez Yunus, Designer in London, United Kingdom
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Afeez Yunus

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
December 16, 2021

Afeez is a product designer who excels at solving remarkably complex design problems and creating innovative user journeys and experiences with boundary-pushing solutions that are as aesthetically pleasing as they are functional. With seven years of experience, he has designed web and mobile platforms in banking and online marketplaces for technical and marketing professionals, chefs, and cleaning services. Afeez's professional experience is backed by a bachelor's degree in computer science.

Portfolio

Work Experience

Product Designer for Design Systems

2022 - 2023
Guidea | A Theresa Neil Design Company
  • Collaborated with product teams in an Agile environment to develop user personas, user flow maps, wireframes, and high-fidelity prototypes for a fintech design system update.
  • Focused on user-centered design principles to create simple and intuitive user interfaces.
  • Created, published, and maintained complex yet flexible design systems implemented in custom solutions.
  • Modified and revised existing designs to meet changing customer preferences.
  • Leveraged user feedback, activity, research, and metrics to iterate and enhance user experience.
  • Analyzed working concepts launched by competitors of similar products to match quality and performance.
  • Collaborated with other designers to maintain design consistency and coherence across the features on the designed apps and websites.
Technologies: UI Design, Design Systems, iOS, Figma, Visual Design, Databases, Low Code, Best Practices in Design, Conversion Rate, Conversion Rate Optimization (CRO), Layout, UI Libraries, UI Pattern Library, Design Leadership, Product Discovery, Consumer Behavior, Web, User Engagement, Motion Design, Product Pages, Customer Journeys, Layout Design, User Validation Testing, Rapid Prototyping, User Onboarding, Responsive Web Apps, Interaction Design (IxD), Animated Prototypes, Animation, Microinteractions, Animated Interactions, Mobile Applications, User Journeys, Web App Testing, Fintech, User Research, Rive, Apps, Interactive UI, System Design, Heuristic Analysis, Salesforce, Sketch, Discovery Workshops, Web Animation, Usability, Health & Wellness, Medtech, UX Wireframes, Agile, Data-informed Visual Design, User Interviews, Team Management, Business Intelligence (BI), Information Technology, Marketing Tools, Analytics, Content Management Systems (CMS), Product Detail Pages, Microcopy, Professional Services, White Label Design, Prototyping, Lean UX, Direct to Consumer (D2C), Usability Testing, Marketing Automation, Illustration, Presentation Design

Senior Product Designer

2021 - 2023
Datacie
  • Collaborated with the CEO, marketing, and engineering teams to deliver the Ul and UX experiences with a lean design process focusing on research, design, testing, and iteration.
  • Simplified user workflow and data mining processes by obtaining user data with participatory design techniques, testing, and task analysis. Leveraged the data to create iterative improvements, increasing user satisfaction by 20%.
  • Created interactive designs for a complex web application through research, page and user flow diagrams, site maps, data visualization, and interactive wireframes, leading to an increase in user satisfaction rate.
Technologies: Adobe After Effects, Figma, Artificial Intelligence (AI), Adobe, Miro, Notion, Databases, Apiary API, APIs, Best Practices in Design, Layout, UI Libraries, UI Pattern Library, Web, Storytelling, Scroll Animations, Layout Design, Rapid Prototyping, Responsive Web Apps, Animated Prototypes, Animation, Microinteractions, Animated Interactions, User Journeys, Web App Testing, User Research, Heuristic Analysis, Usability, UX Wireframes, Agile, User Interviews, Information Technology, UI Audits, Content Management Systems (CMS), Microcopy, Professional Services, Prototyping

Senior Product Designer

2022 - 2022
XWP
  • Focused on user-centered design principles, creating simple and intuitive user interfaces that resulted in an increase of over 23% in revenue growth.
  • Created, published, and maintained complex yet flexible design systems implemented in custom solutions.
  • Modified and revised existing designs to meet changing customer preferences.
  • Leveraged user feedback, activity, research, and metrics to iterate and enhance user experience.
  • Analyzed working concepts launched by competitors of similar products to match quality and performance.
  • Collaborated with other designers to maintain design consistency and coherence across features on the designed apps and websites.
Technologies: Miro, Figma, Adobe After Effects, WordPress, Low Code, Best Practices in Design, Conversion Rate, Conversion Rate Optimization (CRO), Layout, UI Libraries, UI Pattern Library, Design Leadership, Product Discovery, Consumer Behavior, Web, User Engagement, Storytelling, Product Pages, Scroll Animations, Customer Journeys, Layout Design, User Validation Testing, Rapid Prototyping, User Onboarding, Responsive Web Apps, Animated Prototypes, Animation, Animated Interactions, User Journeys, Web App Testing, User Research, Heuristic Analysis, Salesforce, Sketch, Discovery Workshops, Usability, Health & Wellness, Medtech, UX Wireframes, Agile, Marketing Tools, UX Audits, UI Audits, Analytics, Content Management Systems (CMS), Product Detail Pages, Microcopy, Professional Services, White Label Design, Prototyping, Usability Testing, Illustration

Senior Product Designer

2021 - 2021
Homebox
  • Simplified and designed a web platform that connects families with moving companies.
  • Built a brand identity guide, including colors and typography.
  • Created user personas based on the data provided by the user surveys I conducted.
  • Designed low- and high-fidelity wireframes and complete design systems for the solutions mentioned above.
Technologies: Webflow, Figma, InVision, Miro, Jira, Agile UX, Typography, User Personas, User Surveys, Wireframing, Design Systems, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Webflow CMS, Web Page Mockups, Websites, Landing Pages, Landing Page Design, High-fidelity Mockups, High-fidelity Prototypes, Interactive Prototypes, UI Animation, After Effects CC, Adobe After Effects, Interaction Design (IxD), Rapid Interactive Prototyping, Mobile UX, UI Prototyping, Best Practices in Design, Layout, UI Libraries, UI Pattern Library, Web, User Engagement, Storytelling, Motion Design, Product Pages, Layout Design, Rapid Prototyping, Responsive Web Apps, Animated Prototypes, Animation, Microinteractions, Mobile Applications, User Journeys, Web App Testing, Interactive UI, Discovery Workshops, Web Animation, Usability, UX Wireframes, Agile, User Interviews, UI Audits, Product Detail Pages, Microcopy, Professional Services, Prototyping, Illustration

Product Designer

2021 - 2021
FixChores | Online Freelance Marketplace
  • Designed a service request and bookings platform to streamline data input and collection. Redefined forms and data collection on similar solutions.
  • Designed a complex CRM system for a solution in the foodtech industry.
  • Created user stories for personas based on data gathered in a user survey.
  • Designed low-fidelity wireframes, high-fidelity designs, and complete design systems.
Technologies: Creative Thinking, Product Design, Form Design, User Stories, Wireframing, Design Systems, User Personas, Data Visualization, UI Motion, User Experience (UX), User Interface (UI), Android, iOS, High-fidelity Mockups, High-fidelity Prototypes, Interactive Prototypes, Mobile UX, Mobile UX Design, UI Prototyping, Best Practices in Design, Branding, Layout, UI Libraries, UI Pattern Library, Web, Motion Design, Layout Design, Rapid Prototyping, User Onboarding, Responsive Web Apps, Animated Prototypes, Animation, Microinteractions, Animated Interactions, Mobile Applications, User Journeys, eCommerce UX, Web App Testing, Fintech, Interactive UI, Web Animation, Usability, UX Wireframes, Agile, Product Detail Pages, Microcopy, Professional Services, Prototyping

Senior Product Designer

2021 - 2021
Grimux Tech
  • Led a team of three to design the admin side of a fintech web application to manage and control payments and transactions made by different tiers of users.
  • Redesigned a mobile banking platform to accommodate underserved users and increase accessibility, which led to rethinking the mobile banking experience in Nigeria’s finance sector.
  • Redesigned a freelance management application from a web platform to mobile, increasing accessibility and ease of freelance management by 33%.
  • Created user stories for personas based on user surveys for the projects mentioned above.
  • Designed low-fidelity prototypes and complete design systems for solutions.
Technologies: Figma, InVision Studio, Mobile Banking, Mobile App Design, User Stories, Low-fidelity Prototypes, Design Systems, Digital Banking, UI Motion, Motion Graphics, Responsive UI, Responsive Layout, UX Design, Web UX, Web App UI, Data Visualization, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Desktop App Design, Analytical Dashboards, Accessibility, Android, iOS, Visual Design, Email Templates, Enterprise SaaS, Enterprise Design, SaaS, SaaS Design, Software as a Service (SaaS), Landing Pages, Landing Page Design, User-centered Design (UCD), Journey Mapping, Design Thinking, Mobile Design, Mobile UI Design, Mobile App UI, Mobile UX, Rapid Interactive Prototyping, MVP Design, UI Prototyping, Best Practices in Design, Branding, Layout, UI Pattern Library, Web, Layout Design, Rapid Prototyping, Responsive Web Apps, Interaction Design (IxD), Animated Prototypes, Animation, Microinteractions, Animated Interactions, Mobile Applications, User Journeys, Web App Testing, Interactive UI, Web Animation, UX Wireframes, Agile, Business Intelligence (BI), UX Audits, Product Detail Pages, Microcopy, Professional Services, Prototyping

Senior Product Designer

2017 - 2021
Online Freelance Marketplace
  • Led a team of four to design a CRM system to manage a network of customers, consultants, and users across many features, thereby improving accessibility in the CRM solutions.
  • Designed a freelance management platform for clients and integrated it with project management features to simplify project management, implementation, and execution in the freelance sector.
  • Designed a freelance job acceptance and management platform for talents to simplify project accessibility and execution in the freelance sector.
  • Created user personas based on the data provided by the user surveys I conducted.
  • Designed low- and high-fidelity wireframes and complete design systems for the solutions mentioned above.
Technologies: Figma, InVision, Adobe Experience Design (XD), Framer, Customer Relationship Management (CRM), Team Leadership, User Personas, User Surveys, Wireframing, Design Systems, UI Motion, Motion Graphics, Web Dashboards, Dashboard Design, Web UI, Web UX, eCommerce, Web UX Design, Data Visualization, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Desktop App Design, Analytical Dashboards, Accessibility, Marketplaces, Enterprise SaaS, SaaS Design, Landing Pages, Landing Page Design, High-fidelity Mockups, High-fidelity Prototypes, Interactive Prototypes, CRM Design, Lottie, After Effects CC, Interaction Design (IxD), UI Animation, Marketplace Design, User Research, Shopify, Shopify API, User Testing, UI Prototyping, Best Practices in Design, Branding, Layout, UI Libraries, UI Pattern Library, Design Leadership, Web, Motion Design, Layout Design, Rapid Prototyping, User Onboarding, Animated Prototypes, Animation, Microinteractions, Animated Interactions, CSS, HTML, Mobile Applications, User Journeys, eCommerce UX, Web App Testing, Fintech, Gamification, System Design, Hospitality, Discovery Workshops, UX Wireframes, Service Design, Team Management, Business Intelligence (BI), Marketing Tools, UX Audits, Content Management Systems (CMS), Product Detail Pages, Microcopy, White Label Design, Project Management, Prototyping, Lean UX, Illustration, Presentation Design
2014 - 2018

Bachelor's Degree in Computer Science

University of Lagos - Lagos, Nigeria

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