Elizaveta Ishchenko, Designer in Ulyanovsk, Russia
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Elizaveta Ishchenko

Verified Expert  in Design

Designer

Location
Ulyanovsk, Russia
Toptal Member Since
August 30, 2019

Lisa is a UX/UI designer with a passion for illustration and a knack for critical thinking. She has nearly a decade of professional experience working with international cross-platform teams and startups, launching them into new markets and helping their marketing campaigns to stand out. She takes a user-centered approach to all aspects of the creative process and she can manage design flow from initial concept to final, polished deliverable.

UI DesignAdobe PhotoshopAdobe IllustratorWebiOSSketchIllustrationUX DesignAnimationDashboard DesignUser ResearchAndroidAdobe After EffectsFigmaMobile Design

Portfolio

Work Experience

Product Designer, Marketing Designer

2015 - 2019
Aviasales.ru
  • Launched and promoted a product in new Asian markets, including Malaysia and Vietnam.
  • Designed and tested over 10 user email scenarios.
  • Created, designed, and illustrated more than 50 different internal projects.
  • Designed company guidelines and marketing design system.
  • Increased involvement from 200,000 to more than 1,000,000 users per project.
  • Launched over 30 partner projects (managing an outsourced designer and developer team).
Technologies: Figma, InVision, Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Marketing Designer

2014 - 2015
Lingualeo.com
  • Created a single style for outer product performance.
  • Visualized more than 20 educational infographics.
  • Launched and promoted over 10 cross-platform features.
  • Brainstormed, presented, and performed the most year memorable creative campaigns.
  • Designed and tested over 20 email chain scenarios.
Technologies: Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Art Director

2013 - 2014
Lifehacker.ru
  • Managed the designer and developer teams.
  • Redesigned the existing website—increased conversion (more than 2x) and the number of unique users (from 60-70 thousand to 300 thousand) and doubled views and reading time statistics.
  • Created, designed, and launched iOS Lifehacker App, curating big partner projects with famous Russian brands and bringing Lifehacker brand’s face to the new level.
Technologies: Adobe Illustrator, Adobe Photoshop

UX Designer, Product Designer

2011 - 2013
Buymeapie!
  • Redesigned the existing iOS Buymeapie app.
  • Designed the Android version.
  • Created product style and guidelines.
  • Brought and presented Buymeapie on The Next Web 2013 Conference in Amsterdam.
Technologies: Adobe Illustrator, Adobe Photoshop
2004 - 2009

Master's Degree in Informational Systems and Technologies

State Technical University - Ulyanovsk, Russia

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