![Camila Pereira, Marketing Expert in Madrid, Spain](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F1165396%2Fpicture%2Foptimized%2Fhuge_2b3eb4c05afbeafa19e3e1cc91a33d43-d738f93f3d0cbeed04ae78779fa68b61.jpg&width=524)
Camila Pereira
Verified Expert in Marketing
Marketing Expert
Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master's degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.
Project Highlights
Expertise
Work Experience
Marketing & Analytics Director
CP Digitally
- Collaborated with investors in building a corporate brand identity, personal branding, and a performance marketing plan with clear KPIs and goals. Created an investor presentation for future funding and investigated the use of Kickstarter.
- Executed traffic for a new startup and reduced monthly costs per acquisition (CPAs) from over 100€ to 30€ in the B2B and B2C sectors.
- Directed sales strategies, demand planning, customer segmentation, ad optimization (including AdMob), on-page SEO, and conversion rate optimization (CRO) across multiple brands to improve conversion rates by up to 5%.
Head of Marketing and Data Analytics
KNN Digital Media
- Automated reporting using Supermetrics API, SQL for big data assessment, GTM tracking for GA/GA4 and Google AdSense setups, funnel analysis, and GDPR-compliant segmentation for custom audiences.
- Directed a team of 15 digital marketers dedicated to PPC, paid social, affiliates, CRM, and display advertising. Spearheaded analytics, product marketing, and customer service, increasing profits by 140% YoY in the health and technology sector.
- Headed branding; content calendar; Shopify SEO, integration, and management; competitor research; funnel analysis, and CRO site optimization for an eCommerce product. Oversaw its entire lifecycle, including roadmaps, rationalization, and launches.
- Executed brand identity and business planning, handling P&Ls, pricing, share of voice, reviews, promotions, growth expansion, and market research.
- Administered sales growth across digital marketing by conducting yearly and monthly channel forecasting to strategize, test, and expand digital marketing efforts.
Head of Performance Marketing
Blow Ltd
- Led and managed omnichannel digital marketing and sales strategies across PPC (Google Shopping), SEO, display (VOD TV, rich media, mobile), affiliates, paid social, influencers, analytics, and CRM, collaborating with senior stakeholders and agencies.
- Achieved online sales growth by 58% and app downloads by 292% while reducing CPA by 42%.
- Connected SQL and Excel 365 Power Pivot to link to the database and generate comprehensive reports alongside marketing data.
- Designed creative and landing page testing and set up marketing attribution, gathering data insights with Unbounce, Hotjar, Adjust, Firebase, and Google Analytics.
- Oversaw daily tracking of targets and forecasts, P&L analysis, monthly budgeting and forecasting, and weekly reporting.
- Managed Apple Search Ads and YouTube Ads to promote the iOS app using top PPC keywords—aiming to lower cost per install (CPI) and analyze whether these installs resulted in app opens and bookings or product purchases.
- Featured the app on a Spotify Ads audio commercial.
Senior Consultant for Digital Marketing and Analytics
CACI
- Headed a project for the Irish National Lottery. Delivered best practices to enhance PPC performance, improving the conversion rate from 7.38% to 7.75%, and offered CRO optimization recommendations and support, increasing revenue by €3 million.
- Coordinated with Sky Bet in migrating to the Google Marketing Platform for programmatic display and facilitated platform-specific training workshops.
- Created 3rd-party audiences to target prospects on Meta Ads. Reduced CPA by 77% and accomplished a 4-fold growth in sales.
- Pioneered the affiliates program for The Wall Street Journal EMEA. It involved researching, negotiating CPA deals, analyzing and testing creatives and landing pages, and communicating with stakeholders.
- Boosted the App Store and web rankings through SEO and ASO, adding meta tags and descriptions, optimizing page content, and improving the URL structure.
- Promoted the iOS app using top PPC keywords on Apple Search Ads—aiming to reduce CPI and analyze if the installs resulted in app opens and bookings or product purchases.
- Increased email and push notifications open rates by 27% by testing optimal timing and incorporating emojis, captivating headlines, compelling body content, engaging imagery, and effective CTAs. Analyzed the customer cycle and leveraged Klaviyo.
- Analyzed channel interactions, devices, behaviors, and more, using KISSmetrics as the primary source for data analytics.
- Trained staff members on basic marketing techniques and advanced data analysis.
Digital Marketing Manager
ETX Capital
- Decreased 1st deposits CPAs from £4,000 to £1,500 across various ad networks and paid media, including PPC, paid social, and display strategies.
- Expanded business cost-effectively from 3 to 19 countries in 6+ languages. Used the Baidu, WeChat, and Seznam marketing platforms to excel in other territories.
- Orchestrated the transition from agency management to building an in-house team of three people and indirectly managed six professionals.
- Implemented custom marketing attribution modeling and ROI analysis by integrating data from Salesforce CRM and Google Marketing Platform (DoubleClick).
- Aided the rebranding by running £1+ million campaigns—including outdoor advertising in public transport, newspapers, and radios. Analyzed attribution and spikes in Analytics, supporting digital media by evaluating the impact of these channels.
Digital Acquisitions Manager for the UK and Spain
Just Eat
- Executed and reduced CPA for the Spanish market from €9 in September 2012 to €3.50 in November 2012 across paid media, primarily PPC.
- Advertised the Just Eat app to number one in the iOS and Android stores, leveraging a multi-channel paid approach and PPC, programmatic advertising, partnerships, paid social, and ASO, and working closely with the offline marketing team.
- Developed the non-brand account in PPC, leading to a 125% uplift in non-brand orders YoY.
- Ran €1+ million campaigns to aid rebranding—including outdoor advertising in taxis, newspapers, and radios. Supported digital media by analyzing the impact of these channels online.
- Became the winner of the Digital Marketer of the Year 2013 award for Just Eat for implementing and executing the paid media strategy, exceeding sales and reducing CPA.
Search Marketing Associate
Omnicom Group
- Conducted SEO research and launched top-ranking pages for Eurostar and Eurotunnel to increase website traffic.
- Managed and established weekly PPC and SEO reporting for brands such as Renault, Virgin Media, Virgin Games, Sony Pictures, and HMV.
- Spearheaded Sony Pictures brand campaigns using PPC strategies and YouTube platforms to promote trailers of new movie premiers and raise brand awareness.
Project History
Best Landing Page of 2018 Nominated by Unbounce
https://unbounce.com/landing-page-examples/best-landing-page-examples/Reduced CPA from £60 to £30 by leading the design and data analysis of CRO strategies across paid media, especially PPC and paid social ads.
Paid media was one of the avenues to increase app downloads and sales. Landing pages were an essential factor in rising conversion rates. After weeks and months of testing content, imagery, CTAs, promo codes, and reviews, I found a winning formula. Smartly, the campaign strategy emphasizes landing pages, exemplified by the clever promotion of in-home eyelash extensions showcased here.
Marketing Agency to In-house Management
Established an in-house marketing team to quickly respond to marketing financial news campaigns, achieving a 63% decrease in CPA and international expansion from 3 to 19 countries.
Leveraging data from Google Marketing (DoubleClick), I calculated media costs and people resources expenses and integrated the DoubleClick suite with Salesforce CRM to gather ROI for keyword-level and customer data. I later hired and trained two junior professionals and a senior executive to oversee campaigns and retain expertise internally.
Key insights included identifying the most effective audiences, targeting strategies, and creative elements for optimal performance. These insights can also be applied to broader business strategies.
ECCO Shoes Paid Media Audience Optimization
https://www.youtube.com/watch?v=vmRW6fTqX0QDrove a four-fold increase in purchases and a 77% decrease in CPA using Meta Ads audiences to target prospects.
I worked closely with ECCO Shoes to optimize Facebook ad copy, creative images, and CTAs. Combining audiences with other targeting methods, such as interests, resulted in a 24% performance improvement.
Valuable client insights were gained regarding the most effective audiences, targeting strategies, and creative image and copy. These learnings can be applied to enhance other aspects of the business.
Education
Master's Degree in Advertising and Marketing
ESERP | Business & Law School - Barcelona, Spain
Bachelor's Degree (Honors) in Business Management with Psychology
University of Surrey - Surrey, United Kingdom
Certifications
Intro to AI Strategy
Codecademy
Intro to ChatGPT
Codecademy
Productivity Tips: Taking Control of Email
Coaching Virtually Online Class
Public Speaking: Find Your Confidence
Marketing Strategy: Competitive Intelligence
Advanced Branding
SiteFinity 7x Developer Training Certificate
KRS | Agile Software Development
Search Certification
Rich Media Certification
Marketing Campaign Manager Certification
DoubleClick Bid Manager Certification
Digital Analytics Fundamentals
Bing Ads Accredited Professional
Microsoft
Search Advertising Advanced Certification
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring