Alexandra is available for hire
Hire AlexandraAlexandra Jones
Verified Expert in Design
Designer
Location
Helsinki-Uusimaa, Finland
Toptal Member Since
May 23, 2016
Alexandra has over 12 years of experience as a product designer in four countries. She has partnered with both small startups as well as innovative, market-leading blue-chip brands at both top-line strategic and granular levels—including Johnnie Walker, Waitrose, Barclays, Weetabix, KFC, World Animal Protection, and more. Most recently, she has been working in a leadership role as a design director at a startup based in Helsinki.
Portfolio
Work Experience
Director of Product
2020 - PRESENT
Flowhaven
- Created a customer interview program to get feedback when new features are designed and deployed.
- Defined overall product mission and vision and created a corresponding 2+ year product roadmap. Continued to direct and monitor progress toward a cohesive goal.
- Provided leadership and direction for the company where the product is concerned. Ensured cross-team alignment on company goals.
Technologies: Figma, Jira, Confluence, React
Senior User Experience Designer
2016 - 2020
Atlassian
- Designed and delivered website pricing web page in a way that clearly communicated features and functionality at each price point.
- Strategized how to migrate customers from server-based software solutions to cloud-based ones, including new and legacy customers.
- Worked closely with Customer Success to organize a usability testing program and feedback to the Buyer Experience team on early-stage solutions and marketing proposals.
Technologies: InVision, Figma, Adobe Photoshop, Confluence, Jira, Agile, Lean, UX Design
Senior User Experience Designer
2016 - 2016
Wunderman Thompson
- Redesigned the components of a major international hotel's website.
- Created the UX strategy and provided insights about increasing corporate and occasion hotel bookings.
- Provided insights and designed the UX strategy around booking add-ons and packages.
- Contributed to a redesign of the information architecture of a major infant care brand website.
- Came up with initial concepts for the internal brand toolkit and guidelines for a major international toy company.
Technologies: Adobe Photoshop, UX Design
User Experience Lead
2016 - 2016
Karmarama
- Led the UX and design strategy for an internal fintech solution for a major multinational banking company.
- Worked directly with the client to work out initial and ongoing requirements.
- Worked on a team together with developers, digital designers, and QA.
- Managed the project planning and kept track of the schedules and timelines.
- Developed a website iteratively in response to continuous feedback as the requirements changed.
Technologies: InVision, Sketch, UX Design
User Experience Designer
2014 - 2016
Bartle Bogle Hegarty
- Redesigned the responsive, global website for Johnnie Walker.
- Helped create an interactive, collaborative music experience for Waitrose's Christmas 2015 campaign incorporating the end user's native phone and computer hardware.
- Designed the UX and strategy for a self-funding wildlife campaign to educate travelers about the hidden truth behind animal tourism.
- Helped create an interactive game to help teach children to code in a fun and engaging way.
- Led an extensive customer experience mapping project to help a clothing brand understand its customers better. This involved stakeholder interviews, workshops, user focus groups, and lots of research and collaborative work.
Technologies: Sketch, Adobe Creative Suite, UX Design, Focus Groups
UX/UI Designer
2013 - 2013
London Borough of Camden
- Worked on the Camden Access Programme—improving the interface and functionality of the online penalty charge notice system.
- Helped redesign the online council tenant issue reporting system.
- Established a fundamental UX framework where there hadn't been one before.
- Spearheaded a UX style guide to steer the overall user experience and ensure its consistency moving forward.
- Helped improve digital access, reduce waste, avoid duplication, and improve reporting across all customer service functions.
Technologies: InVision, UX Design
Marketing and Web Manager
2012 - 2012
Digital Shoreditch
- Created and implemented an overall yearly digital marketing and public relations strategy.
- Coordinated and facilitated community meetups.
- Created, planned, and ran topical hackathons.
Technologies: Social Media, Adobe Photoshop
Digital Creative | UX Designer
2011 - 2012
Crab Creative
- Created wireframes and conducted IA/UX reviews for the Hippodrome Casino's website.
- Helped develop the concept for interactive video story used as a tool to promote Berghaus outdoor clothing brand. Made a fairly complex project simple-to-understand and easy-to-navigate from a user’s point of view.
- Conducted tests and reviews of old and new sites to make sure information was complete, correct, and functional. Implemented improvements for navigational flow, user interaction, and increased accessibility in relevant areas.
Technologies: Pen & Paper, Adobe Creative Suite, UX Design
Education
2009 - 2010
Participated as an Exchange Student in Industrial Design
École Nationale Supérieure de Création Industrielle - Paris, France
2008 - 2010
Master's Degree in Music
The University of Art and Design Helsinki (Sibelius Academy) - Helsinki, Finland
2008 - 2010
Master's Degree in New Media
The University of Art and Design Helsinki - Helsinki, Finland
2000 - 2007
Bachelor of Fine Arts Degree in Fine Art
The School of the Art Institute of Chicago - Chicago, IL, USA
1998 - 2000
High School Diploma in General Studies
The Kent School - Kent, CT, USA
Certifications
JANUARY 2008 - PRESENT
Mensa Member
Mensa
Experience
Tools
Collaboration That Works
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