Adrien is available for hire
Hire AdrienAdrien Castelain
Verified Expert in Design
Designer
Location
Wellington, New Zealand
Toptal Member Since
October 1, 2019
Adrien is an award-winning product designer and digital art director specializing in strategy, user experience (UX), user interface (UI), brand identity, and interaction design. For the last 17 years, Adrien has been crafting and delivering unique digital experiences for global companies and startups. Adrien's clients hire him for his UI/UX expertise, user-centered approach, strategic mindset, collaborative leadership, creativity, and effectiveness.
Portfolio
Work Experience
Design Director | Founder
2016 - PRESENT
Boald Limited (New Zealand)
- Developed a digital experience (UI/UX) for a domain name trading platform and marketing website.
- Created a complete digital experience, visual language, design system, and interaction system for a high-end music system combining software and hardware to enhance the listening experience.
- Made a cryptocurrency platform experience from scratch, building a custom design system, developing user-flows, personas, and wireframes, and working in Agile to iterate and improve based on customer feedback.
- Developed a brand identity, marketing website, and digital product experience for an innovative AI-powered experience startup, using a design-thinking and user-centered approach to improve user flows and interactions.
- Led UX and UI for an investment banking web app, delivering user research, testing, and enhancing main user flows (onboarding, investing, withdrawing, customer feedback, etc), building a design system.
- Spearheaded user research, UI/UX, and branding for an innovative map application, wireframing, prototyping, testing, scaling the design system, iterating, and rebranding the overarching guidelines.
- Oversaw branding, UI/UX, and launch of an MVP for an online tutoring platform.
- Implemented user research, wireframing, prototyping for, and design for complex in-house software using a design thinking process.
- Designed the UX and UI for Air New Zealand's promotional app.
Technologies: Adobe Experience Design (XD), Webflow, MacOS, InVision, Adobe Photoshop, Zeplin, Sketch, Figma, Jira, Digital Design, Branding, Web UX Design, Freelancing, User Research, Visual Hierarchy, User Flows, Logotype, Website Redesign, Information Architecture (IA), Prototyping, Adobe Illustrator, Responsive UI, UX Flows, Complex Application User Interfaces (UI), Artificial Intelligence (AI), Mobile App Design, UI Branding, Web UI Design, Interaction Design (IxD), Mobile UX, Design Guidelines, Design Leadership, Design Systems, User Onboarding, Creative Design, UX Design, UI Design, Fintech, Dashboard Design, Layout Design, Web & Mobile Applications, Responsive Web Design (RWD), Digital Experience Design, Product Design, Responsive Design, Digital Strategy, Digital Branding, User Personas, Component Libraries
UX Designer
2021 - 2022
BlockFi
- Developed and improved specific user flows from user feedback, UX research, and wireframing.
- Created a visual language from existing guidelines.
- Mocked up some visual concepts for marketing purposes.
Technologies: Figma, Visual Hierarchy, User Flows, Information Architecture (IA), Prototyping, Adobe Illustrator, Responsive UI, UX Flows, Complex Application User Interfaces (UI), Mobile App Design, UI Branding, Web UI Design, Interaction Design (IxD), Mobile UX, Design Systems, Online Banking, Investment Banking, Design Sprints, User Onboarding, UX Design, UI Design, Fintech, Dashboard Design, Layout Design, Web & Mobile Applications, Responsive Web Design (RWD), Product Design, Iconography, Responsive Design, Digital Strategy, User Personas, Component Libraries
Product Designer
2019 - 2021
DSX Pty Ltd
- Collaborated, as a team leader, with talented designers to build a cryptocurrency platform from scratch, audit and strategy, user research, user flows, information architecture, UI/UX, design system, iconography, prototypes, and user testing.
- Worked closely with co-founders, developers, and stakeholders to scope and plan the launch and multiple updates of the app, ensuring a solid and flexible strategy and a controlled outcome.
- Developed several personas, built the information architecture, and created multiple wireframes and user flows to map out the app's structure.
- Refreshed the brand identity and developed a new UI from basic atoms like a color palette or typography up to comprehensive design components shared with developers through variables and tokens for a smoother workflow.
Technologies: UX Design, UI Design, Fintech, Dashboard Design, Data Visualization, Cryptocurrency, Figma, InVision, Sketch 2, Visual Hierarchy, User Flows, Website Redesign, Information Architecture (IA), Prototyping, Adobe Illustrator, Responsive UI, UX Flows, Complex Application User Interfaces (UI), Mobile App Design, UI Branding, Web UI Design, Interaction Design (IxD), Mobile UX, Design Guidelines, Design Leadership, Design Systems, Online Banking, Design Sprints, User Onboarding, Creative Design, Layout Design, Web & Mobile Applications, Responsive Web Design (RWD), Product Design, Iconography, Responsive Design, Digital Strategy, Digital Branding, User Personas, Component Libraries
UX Designer
2018 - 2019
Kiwi Wealth
- Designed a complete digital experience for a banking investment app in an Agile environment within a six-month timeframe.
- Developed personas, user flows, and wireframing for specific flows, like onboarding, investing, withdrawing, notifications, etc.
- Created a visual language and a design system based on existing guidelines.
Technologies: Sketch, InVision, Jira, User Research, Visual Hierarchy, User Flows, Information Architecture (IA), Responsive UI, UX Flows, Complex Application User Interfaces (UI), Mobile App Design, UI Branding, Web UI Design, Mobile UX, Design Guidelines, Design Leadership, Design Systems, Online Banking, Investment Banking, Design Sprints, User Onboarding, UX Design, UI Design, Fintech, Dashboard Design, Layout Design, Web & Mobile Applications, Responsive Web Design (RWD), Iconography, Responsive Design, Digital Strategy, Digital Branding, User Personas
Senior Digital Designer | Digital Art Director
2013 - 2016
Ogilvy & Mather (New Zealand)
- Led the UX and UI for an innovative VR experience for Kellogg's, from creative concepts and brand guidelines to user experience and production-ready UI.
- Oversaw the art direction and design of various creative digital campaigns for Pernod Ricard.
- Designed the UX and UI for an innovative mobile app for called BPme (an app that allowed you to pay for your fuel from your phone).
- Designed hundreds of social media ads for global companies.
Technologies: MacOS, UXPin, InVision, Adobe Suite, Retail & Wholesale, Digital Design, Web UX Design, Visual Hierarchy, User Flows, Logotype, Website Redesign, Information Architecture (IA), Mobile App Design, Web UI Design, Design Leadership, Creative Design, UX Design, UI Design, Layout Design, Web & Mobile Applications, Responsive Web Design (RWD), Iconography, Branding, Responsive Design, Digital Strategy, Digital Branding, User Personas
Web Designer | UX/UI Designer
2009 - 2013
Freelance (Global)
- Created hundreds of web and app interfaces across multiple industries, as well as marketing visuals.
- Provided digital design services for agencies in France, Spain, Switzerland, and Australia.
- Delivered efficient and responsive support for digital and communication agencies via curated art direction and creative designs.
Technologies: WordPress, PHP, JavaScript, CSS, HTML, Adobe Photoshop, Web UX Design, Digital Design, Website Redesign, Mobile App Design, Creative Design, UX Design, UI Design, Layout Design, Web & Mobile Applications, Responsive Web Design (RWD), Responsive Design, Digital Branding
Web Designer
2007 - 2009
Quelinka (Spain)
- Designed and developed websites across multiple industries, from UX/UI to front and back-end.
- Provided comprehensive digital solutions focusing on identity, websites, blogs, videos, and mobile applications.
- Managed clients' relationships and expectations, scoping and planning projects to ensure delivery.
Technologies: WordPress, JavaScript, CSS, HTML, Adobe Photoshop, Digital Design, Creative Design, UX Design, UI Design, Layout Design, Web & Mobile Applications, Responsive Web Design (RWD), Responsive Design
Multimedia Designer
2006 - 2007
Mouss Production (France)
- Filmed and edited videos for international outdoor sports events (France, Spain, Italy, and Libya).
- Edited videos and implemented special effects and diffusion for web and TV.
- Designed, developed, and maintained a web TV.
Technologies: JavaScript, CSS, HTML, Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Digital Design, UX Design, UI Design
Education
2004 - 2005
Master's Degree in Communication and Marketing Strategy
Wesford Grenoble Graduate Business School - Grenoble, France
2002 - 2004
Postgraduate Diploma in Multimedia Design and Direction
Les Gobelins - Annecy, France
2000 - 2002
Bachelor's Degree in Digital Communication
University of Savoie - Chambéry, France
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